LOY inc., based in Chuo Ward, Tokyo, announced the launch of a “kawaii idol project” on April 28, 2022, to enhance its musical activities.
On the same day, the LOY company started a crowdfunding campaign with the aim of hosting a live performance with 3D models of its affiliated VTubers.
Purpose of crowdfunding campaign
Currently, all of the “kawaii-affiliated” VTubers, delivering “kawaii” to the world every day, are in the 2D world.
This LOY crowdfunding campaign aims to offer 3D models to all of them so that they can become idols and provide enjoyable experiences to not only the current fans, but also other audiences who haven’t heard of “kawaii.”
Why are 3D models essential for idol project?