Leading proptech firm Strata signs up as official partners for Mumbai Indians

Strata launches an exclusive loyalty program for all its investors

Mumbai, 25th March 2022: Strata, India’s leading tech-enabled commercial real estate (CRE) investment platform, has signed up as the partners to five-time champion Mumbai Indians for the 15th edition of the country’s leading T20 league scheduled between 26th March and 29th May 2022.

As the country’s leading proptech firm, Strata’s collaboration with one of the most iconic teams of the most loved sport festival in the country, came in as a natural choice to build the right visibility and traction for the brand as it forays into its next growth phase. The immense popularity of the most successful and followed team in the T20 league, will aid in offering a major boost to Strata’s objective of targeting a diverse portfolio of customers.

Additionally, to further strengthen relationship and to establish long-term bonds with its investors, Strata has announced the launch of ‘Strata Loyalty Program’. The unique program has been structured to reward and thank its loyal investors who can access a combination of rewards and tiers during their investment journey.

The Strata Loyalty Program entails four tiers basis the investment amount and can be availed by all its investors. ‘Bronze’ tier for investments of up to INR 1 Crores Net AUM, ‘Silver’ tier for investments equal to or above INR 1 Crores & up to INR 3 Crores Net AUM, Gold tier for investment equal to or above INR 3 Crores & up to INR 5 Crores Net AUM and ‘Platinum’ tier for investment equal to or above INR 5 Crores Net AUM. The program would help investors access a wide variety of benefits including reduced management fees, exclusive access to selected properties, personalized tax services and many more depending on the tiers.

On the occasion, Ankit Shah, Head of Marketing, Strata, said “We are extremely thrilled to associate with Mumbai Indians, the most successful and popular team in one of the world’s leading T20 leagues.. Championing five titles so far, they have undoubtedly been the most consistent and resilient team. Their pursuit for consistent excellence bears a significant resemblance with the kind of returns our investors enjoy on Strata’s platform that offers CRE (Commercial Real Estate) as an asset class – stable, consistent and low-risk and which is what brings us together. Strata too is the category leader offering CRE investing and through its customer centric approach, efficient processes and strategic investments has created a distinct brand loyalty among its investors. The collaboration will enable us to combine the synergies of both brands while driving greater brand awareness among a diverse set of audiences.”

Mumbai Indians Spokesperson said, “We are pleased to associate with Strata for the upcoming season. We welcome them on-board Mumbai Indians’ brand family and look forward to a successful campaign with them.”

Strata, the pioneer to offer fractional ownership investing in commercial real estate in India, serves over 1500 investors and 20000 users across the globe. The company recently crossed the significant threshold of 500 crores in Assets under Management (AUM) with assets across Maharashtra, Tamil Nadu, Karnataka, Telangana and Rajasthan. Through its tech-enabled platform, it empowers retail investors to invest in commercial properties of their choice whilst offering excellent and consistent yields. Strata envisions to be the largest alternative investment platform in the country for retail investors by enabling them to invest in CRE assets—by democratizing assets and offering it on an easy-to-use online platform.
About Strata Property Management
Strata is a tech-enabled commercial real estate investment platform that allows investors to own and sell units of pre-leased, Grade-A commercial properties such as office spaces, warehouses, industrial assets, etc. It is funded by marquee investors, Kotak Investment Advisors, Gruhas Proptech, Elevation Capital, Mayfield India, and others. Sourcing Commercial Real Estate and offering it on an easy-to-use online platform, Strata aims to democratize CRE, making it accessible for a much larger investor base.
With its data-driven asset selection and a single-window platform to invest in assets across the country Strata brings in transparency, and ease of liquidity to CRE investments. Investors earn superior rental yields and can liquidate the investments whenever required. In a year’s time Strata has funded multiple assets amounting to an AUM of over 500 crore while also managing 80-90 Crores in asset management.
About Mumbai Indians
Mumbai Indians is owned by Reliance Industries Ltd through its 100% subsidiary IndiaWin Sports, and competes in the Indian Premier League having its home ground at Wankhede Stadium, Mumbai. Over the last decade, Mumbai Indians has emerged as the most consistent cricket franchise maintaining its Number Uno position with seven titles, which includes a record 5 trophies in IPL and two Champions League T20 titles.
The franchise commands immense brand value in the sporting world, with stakeholders trust, brand investment, fan engagement and performance. Brand Finance, a global brand valuation agency has recently accorded AA+ brand strength rating to Mumbai Indians. Mumbai Indians has the reputation of a global sporting club with its far worldwide reach through digital presence, having over 30 million fans engaged digitally across the globe.

This article was shared with Prittle Prattle News as a Press Release.

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