Is it essential for businesses to be active on social media?

Symphony Limited: Robust profitability of International Business in FY 2021-22
Symphony Limited: Robust profitability of International Business in FY 2021-22

A good Inbound Marketing approach includes the use of social media.

Aside from simply keeping up with today’s culture, having accounted for your business gives you a plethora of advantages. To genuinely gain from social media, you must not just be present but also active on these accounts.

Here are some of the explanations you should be utilizing social media in your business:

Website Traffic

Boosting Traffic to your website in the hopes of getting a new client or closing a deal is one of the primary aims of marketing. Social media is no exception, and one of the primary advantages of being active on these networks is increased Traffic to your website. According to a Hubspot survey, 80 percent of marketers observed an increase in site traffic due to their social media initiatives. One reason for this is that social media allows individuals who aren’t necessarily looking for your product or business to access your information.

Experience and Customer Service
In today’s marketing, customer service and experience are essential. It is just as necessary to retain an existing customer to acquire a new one. One of the best ways to have your customers is to provide them with an exceptional customer experience. If you are active and present on the social accounts where your customers are discussing you, you have a unique opportunity to respond to them as publicly as they responded to you. Positive or negative, you have the potential to provide your clients with a personalized experience and meet them where they are.
Brand Recognition
By maintaining active social media accounts, you will be able to increase brand recognition in your business. For example, suppose you maintain an active presence on social media. In that case, you allow yourself to be tagged in recommendations, which means you could reach new leads who were previously unaware of your company or product. According to Hubspot, 92 percent of marketers claimed that their social media presence increased their company’s exposure.
Advertising that is highly targeted
Another benefit of utilizing social media platforms is delivering highly targeted advertising. Social media, particularly Facebook, allows you to target your adverts to specific groups of people based on age, geography, hobbies, etc. You may also retarget advertising to users who have seen certain ads or visited particular pages on your website. This highly targeted advertising will benefit you by displaying your ads to the people who are most likely to be interested in them, but it will also save you money on ad costs.
The authored article is written by Nikita Katarmal and shared with Prittle Prattle News  exclusively.
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