CakeZone releases its first ad campaign with Nora Fatehi as the Brand Ambassador

CakeZone, the dessert brand from the house of Curefoods India Pvt. Ltd, has launched its latest ad campaign featuring its new brand ambassador, Nora Fatehi.

The film, #MoreSmilesPerBite has been conceptualized and executed by The Yellow Shutter, one of the fastest growing production houses in India and a vertical of digital agency Social Panga.

• CakeZone launches its latest campaign featuring Nora Fatehi
• CakeZone launches #MoreSmilesPerBite with Nora Fatehi

The independent campaign has been conceptualized and executed from inception by The Yellow Shutter, the production house from Social Panga

The ad focuses on the premium product entrant in the CakeZone menu, the cheesecake. An exceptional dancer and a talented actress, Nora Fatehi’s vibrant energy matched perfectly in capturing the joyous spirit of CakeZone.

The team at TYS has used Nora’s energetic dance moves to capture the ecstasy of indulging in the sinful flavors of CakeZone’s rich cheesecakes.

The team has showcased the experience of being transported by the flavors of the cheesecake.

“We started this journey of rebranding Cakezone under the Curefoods brands along with Social Panga and The Yellow Shutter. This campaign aims to reach out to a wider target audience and increase our brand recall. We are excited to becoming the premium neighborhood bakery pan India and continue our successful association with both the organizations.”

Gokul Kandhi, Chief Business Officer, Curefoods says,

“CakeZone’s collaboration with The Yellow Shutter and Social Panga has been an eventful one. We handled the journey of complete rebranding, revealing the brand’s new visual identity, from logo to packaging, and taking care of the end-to-end production of the new ad campaign. We only look forward to more such collaborations in the future.”

Gaurav Arora, Co-Founder, The Yellow Shutter & Social Panga says,

The film which was released this week will be promoted across digital platforms.

About Social Panga:

Social Panga is an integrated digital and creative-first marketing agency, founded by Gaurav Arora and Himanshu Arora with offices in Bangalore, Mumbai, and Delhi.

With a team of over 260+ Mafias, we are an award-winning integrated digital and creative-first marketing agency offering creative and innovative solutions for brands like Maggi, mama earth, Zepto, Manipal Hospitals, 3M, bosch, Fujifilm, Himalaya, Tally Solutions, ITC & many more.

About CakeZone:

CakeZone is a cloud-kitchen dessert brand currently operating in 22 cities with more than 100 cloud kitchens and plans to expand to other important cities soon. CakeZone aspires to fill the space of being a national dessert brand, founded in 2016 in Bangalore.

After bypassing the requirement to showcase bakery products unlike brick-and-mortar stores, CakeZone developed the capabilities to deliver freshly baked products all the time.

The strong operational processes and frugality help to scale efficiently. The brand has been ranked consistently among the top dessert brands in Bangalore, Hyderabad for the last three years.

They invested in a R&D kitchen which helped them produce new products and add a strong moat to their business. Please refer to www.cakezone.com for additional information.

After many unsuccessful movies, Bramhastra movie became a positive film industry trend. The first half of the year was equipped with many high-budget unsuccessful movies.

The boycott trend impacted the industry to a large extent. Fortunately, there are a few surprises that movies run successfully this year ‘Bhool Bhulaiyaa 2’, ’The Kashmir files’ and now ‘Bramhastra’.

‘Bramhastra’ Part 1 Shiva’ is a Dharma production bannered fantasy, the action-adventure film directed by Ayan Mukherjee. The film featured Amitabh Bachhan, Ranbir Kapoor, and Alia Bhatt in the lead role. The film received critical acclamation from most film reviewers.

VFX provides a true aesthetic sense for real large than life entertainment. After successful accomplishments by Bahubali, 1 and 2 made benchmarks and developed the audience’s taste for action and adventure films.

As per most mainline entertainment channels, the movie has already crossed 200 crores in the collection.

It is an assumption that at least 150 crores were spent on VFX. It is a good comeback for Ranbir Kapoor after an unsuccessful movie like a big budget movie, ’ Shamshera’.

It is now interesting to forecast the trend for a fantasy action films in this financial year.

This article was shared with Prittle Prattle News as a Press Release.

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