Award Winning New Zealand Vodka Expands Its U.S. Footprint
Broken Shed, New Zealand’s award-winning, super-premium, is now the fastest growing imported brand selling over 10,000 9 liter cases in the U.S. Its 4 year growth rate surpassing all others in the class.
For the fiscal year from March 31, 2021 to March 31, 2022, Broken Shed sold 13,139 9 Liter cases, which is a 59% growth in overall case depletion within the country over last fiscal year.
Broken Shed recently reported an impressive compound annual growth rate of 132% over the course of the last 4 years. The top 3 markets in the U.S. are North Carolina, Connecticut and Tennessee.
“All of us at Broken Shed are pleased to see such impressive sales growth in the United States within the last few years, We look forward to continuing to expand our footprint across the country and introducing new consumers to a crisp, modern vodka made without any additives, sweeteners or GMOs.”
says Steve Bellini, President of Broken Shed Vodka,
Broken Shed is currently available in the 27 states of Alabama, Colorado, Connecticut, California, Delaware, Georgia, Illinois, Iowa, Kansas, Kentucky, Maine, Massachusetts, Maryland, Michigan, Missouri, Mississippi, Nevada, New Hampshire, New Jersey, North Carolina, Ohio, Tennessee, Wisconsin, Rhode Island, Virginia, Vermont, Washington D.C.
Broken Shed will be expanding its distribution soon within the U.S., with the three new markets of Nebraska, West Virginia and Florida, increasing total availability to 30 states. Globally, you can find Broken Shed in New Zealand, Australia and Canada.
Broken Shed’s ‘ of Tomorrow’ Campaign, which launched last summer and will continue through 2022, was developed by Broken Shed Chicago and New Zealand based creative agency family of record, Schafer Condon Carter (SCC) and TimeZoneOne (TZO), resulted in over 16.6 million impressions.
The campaign demonstrates that Broken Shed is what can be, made sustainably without additives and pays tribute to the vodka’s home country by highlighting that, thanks to being in the time zone where each day begins, it’s already tomorrow in New Zealand.
To view and download the campaign’s creative media assets, click here.
To learn more about what makes Broken Shed Vodka the ‘world’s most unique vodka,’ visit the website Brokenshed.com
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