By Mr. Rajiv Ramnani
Art is not about the rich and famous; this holds in ArtyOwl.com
The conventional manner of carrying out commercial activities has under-gone a radical transformation with the surfacing of the e-business. This novel way of conducting businesses have bestowed consumers and sellers a window of opportunity to buy and sell on a constructive platform. Several startups have come up with several initiatives to give this concept a broader connotation altogether by making room for the artisans to keep the art alive but earn a living out of it. MUMBAI resident Rajiv Ramnani takes one such initiative, called ArtyOwl.com
Art is not always about the rich and famous. This holds in the case of ArtyOwl.com, where niche and out of the box creations of young and budding artists is made accessible to buyers. ArtyOwl now has a total of 300 plus vendors/artisans who are selling over 9000 plus items across categories like HOME DÉCOR, PERSONAL CARE, FOODSTUFF, FASHION, UPCYCLED (RECYCLED) & More.
This enterprising being envisioned the objective of identifying artisans and providing them with a platform where they can surface and exhibit their handmade creations to the world within their fraternity with-out being lost in massive clusters of websites selling anything and everything. The whole art of being hyper-local & Global at the same time.
In essence, the company pledged to support the craftsman with business and complete end-to-end backend processes while they put their undivided attention in enhancing their creativity. It is also an incredible attempt to encourage natural, environmentally friendly, and handmade commodities.
“ArtyOwl.com, an e-marketplace for the Makers & Takers, promotes their hashtag of behavior change called #Switch2Handmade” – Rajiv Ramnani.
“It is difficult to put a price. Handicraft items are all over the globe, marginally more expensive.” Ramnani added that the focus at ArtyOwl was on nurturing new and budding artists and exposing their work to interested art lovers as they see ART in everything, whether it’s a Home Decor or Food or a Shampoo of natural ingredients.
What does the website offer?
As an online marketplace, ArtyOwl.com has segregated the products’ exhibition into the following categories, namely Food, Home Décor, Personal Care, & Fashion. Under these categories, artisans are allowed to host their products, be it handcrafted soap or hand-stitched clothing. The company provides full liberty to artisans to manage their price and other product-related details as per their discretion on their dashboard. It opens doors of social media and networking, further oiling the wheels of brand building, driving lucrative traffic to their creations, stores, or websites. Artisans on ArtyOwl.com work on various raw materials like ceramic, wood, paper, wrought iron, glass, cork which are not only a visual treat but at the same time a pure reflection of the passion of the artist which has made him / her ideate and create such beautiful piece of art.
“We are striving to equip the artisans with a deep end to end solution that can churn out amazing handmade wonders across diverse verticals. We are also administering basic Social Media campaigns, offline activities, and participation in events for them. Hence, we are endeavoring to be their reliable partner for the typical creative community,” narrates Rajiv Ramnani, Founder, ArtyOwl.com.
The journey so far
Artyowl is the outcome of a simple vision: to single out the artisans making handmade products within the nation and give them their own online space to showcase and sell their wonders to the world. Through this venture, I wanted to explore the online possibility and go hyper-local and Global at the same time. The basic idea has always been, and that was to find o find the actual art and give the world a single platform of handmade products which are real without any artificial preservatives and are more artistic, out of the ordinary, and tailor-made as well,” narrates Ramnani.
This unique approach of Rajiv Ramnani received shrewd recognition in the ecosystem. In five years, the company is a house to more than 300 artisans, selling above 9000 products. A team of 10 people supports this one-person concern. They say they see ART in everything, be it Paper, Wood, Glass & we strive to surface them for the world. As per its presence is concerned, ArtyOwl has launched its international presence by installing an office in the USA, Boston. Being in its early traction stage, ArtyOwl is seeking for the right set of circumstances to boost its scalability and reach around the world. It intends to set about as a significant global platform by settling itself in countries like the UK, Israel, Australia & Singapore. However, it aspires to promote the culture, love, and passion for handicraft items.
