Zivame.com, India’s No. 1 intimate wear destination, announced the successful completion of its flagship property “The Grand Lingerie Festival”. This is a one-of a kind omni channel property that runs across both online and offline channels.
Key Highlights
- 5X jump in traffic
- 250 products sold every minute
- 28000 pin codes serviced
- Strapless bras, Sports Bras, Saree shapewear were some of the most popular items sold
- Audience split between App and Desktop is 80:20 respectively
Zivame’s Grand Lingerie Festival has once again become the most anticipated sale of the season for women’s intimate wear. This edition saw over 100+ brands participate, and the event was co-powered by Triumph.
This edition was a massive success with 5X growth in traffic and new consumer acquisition jumping by 120%. Zivame services more than 28,000 pin codes with orders coming in from every part of the country.
The event clocked more than 75k orders in the first 24 hours itself. Apart from the metros, Ahmedabad, Kolkata and Pune were the big hotspots.
“Over the last few years, Zivame’s Grand Lingerie Festival has become the country’s biggest intimate wear sale. This edition with its range of fashionable picks, inclusive sizes, and a variety of designs had something for everyone. The event is a unique omni-channel property that saw traction across our digital platform as well as our retail stores.”
Lavanya Pacisia, Chief Operating Officer, Zivame said,
Bras saw the highest demand bringing in 50% of the total sales. Pyjama sets were a big hit in the sleepwear category, forming almost 55% of the category sales.
The growing fitness wave in the country saw yet another resounding acceptance of Activewear products from the platform with a revenue jump of 3x; Sports Bras being the best seller in the category.
There was a growing demand for Shapewear as well given the advent of the Festive season.
At least one product from the shapewear category from a Saree shapewear to Tummy tucker and Thigh Shaper formed a part of the majority of the consumer’s shopping cart.
Some of the emerging categories of Zivame – Maternity wear and Personal care also witnessed 4X jump in sales; Nursing Bras were the most sold item in Maternity.
The edition also saw a massive increase of 4X in partner brand revenues across categories.
Zivame shipped out 98% of the orders within 24hours ensuring consumers didn’t have a long wait to receive their products.
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