As SE retail Pavilions, with the goal to expand to 2000 such stores by the end of 2023 , Aims to cater to Tier 1, Tier 2, and Tier 3 regions through its award-winning, state-of-the-art switches, final distribution products, and home automation solutions,Empowers retailers and aids them in their growth journey
Schneider Electric, the global leader in the digital transformation of energy management and automation, today announced its omnichannel retail outreach: ‘Schneider Electric (SE) Retail Pavilion,’ targeted at retailers across the country. Through this concept, the company will enroll, scale, and upskill retailers and be a partner in their journey of digital transformation. The company has partnered with over 500+ retail stores as SE Retail Pavilions for its B2C business and aims to expand to with 2000+ SE retail pavilions spread Pan-India, by the end of 2023.
As a part of this outreach, a distinctive Schneider Electric zone will be created inside the retail stores, highlighting the product portfolio along with empowering the retailers with value-added training and loyalty programs and optimizing their presence in the market through digital marketing and search optimization. Schneider Electric will closely work with enlisted stores to create their unique digital identity with a seamless digitized information flow to give a smooth and consistent experience through all its distribution channels.
Regions beyond the urban spaces in India, there are several Tier 1, Tier 2, and Tier 3 cities that have conventional retail stores lacking a digital identity. With the world going digital, SE Retail Pavilion is the company’s effort to create digital inclusiveness in these retailers by making their digital identity, upskilling them in customer services, and digitally optimizing their presence in the market. This will, in turn, allow the brand to strengthen its Omni channel retail presence, digitize end to end, and explore new retail routes to penetrate deeper into each market.
“With the launch of the SE Retail Pavilion, we are aiming to create a digitally powered ecosystem of retailers across Tier 1, 2, and 3 cities and towns. We want to efficiently meet consumer demand arising from any part of the country and drive a digital economy. We are also cognizant of our responsibility towards retailers and extremely focused on aiding their growth journey.
Through this initiative, we aim to meet challenges in operations and enhance our growth by duly communicating our product purpose and utilities, along with empowering the retailers in the process.” said Mr. Srinivas Shanbhogue, Vice President, Home, and Distribution, Schneider Electric India.
The retail strategy plays an essential role in the growth of Schneider Electric. Retailers are one of the most important parts of Schneider Electric’s ecosystem, and the company is constantly striving toward empowering and enabling them to do more.
About Schneider Electric
Schneider’s purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. We call this Life Is On. Our mission is to be your digital partner for Sustainability and Efficiency. We drive digital transformation by integrating world-leading process and energy technologies, end-point to cloud connecting products, controls, software, and services, across the entire lifecycle, enabling integrated company management for homes, buildings, data centers, infrastructure, and industries. We are the most local of global companies. We are advocates of open standards and partnership ecosystems passionate about our shared Meaningful Purpose, Inclusive, and Empowered values.
This article was shared with Prittle Prattle News as a Press Release.
