India’s largest commodity brokers’ association CPAI renews communications mandate with PROSE Integrated
- PROSE will offer 360-degrees communications solutions to CPAI encompassing public relations and social media services
- PROSE was roped in by CPAI in 2019, following which it witnessed a phenomenal rise in visibility amongst stakeholders
National, 06 January 2021: Commodity Participants Association of India (CPAI), the pan-India body of national commodity exchanges and commodities participants, has renewed its communications, public relations (PR), and social media mandate with PROSE Integrated.
This is the second year in a row that PROSE Integrated has won the CPAI account, India’s largest association of brokers trading on SEBI-regulated commodity exchanges such as MCX, NCDEX, ICEX, among others. The Corporate & Financial Services division of PROSE specializes in catering to a diverse clientele base’s integrated communication needs, including financial intermediaries, stockbrokers, exchanges, trade associations, and other banking and financial services industry (BFSI).
Formed in 2006, CPAI is the only registered All-India association of all national Commodity Exchange and comprises over 1000 Commodities Participants across 1500 cities. CPAI members and office bearers’ mission is to work towards the upliftment, growth, and overall development of India’s commodity markets.
The unflagging efforts put in by CPAI members are contributing to the robust growth of the Indian commodity markets, as is evident from the steady year-on-year increase in average daily turnover (ADT) on exchanges. As per available data, the Average Daily Turnover of Indian Commodity Futures Market has leapfrogged from around Rs 17,042 crore in 2008-09 to Rs 34,491 crores in 2019-20.
Elaborating on CPAI’s mandate to PROSE, Mr. Narinder Wadhwa, National President, CPAI, said, “Over the past year, Team PROSE has successfully delivered on our brief to come up with out-of-the-box solutions and leverage relationships to gain higher visibility for CPAI, besides helping us to tide over many challenges. We believe their domain expertise will be an invaluable asset in the future, especially during the current times of the COVID-19 pandemic when most forms of communications have transformed into digital. With their understanding of the new-age internet and social media platforms, we are confident of achieving our objectives for 2021 to upgrade our digital touchpoints.”
Speaking about the account win, Ms. Shirley D’Silva, Head of Corporate & Financial Services division at PROSE Integrated, said to Prittle Prattle News through Press Release: “Any commodity or stock market stakeholder account like CPAI’s is a niche area for communications and PR servicing. It requires domain expertise on the workings of the financial markets and a deep understanding of the regulatory framework encompassing the Ministry of Finance, RBI, SEBI, and APMC markets, under their purview thousands of small brokers large global intermediaries. We specialize in this niche expertise, which is the reason for CPAI reposing its faith in us and assigning their communications mandate again.“
Ms. D’Silva added that CPAI being a not-for-profit organisation, handling the account was a great learning experience for the Team PROSE to get maximum impact within limited resources.
About CPAI
Commodity Participants Association of India (CPAI) is the registered all India association of all the national commodity exchanges and comprising commodities participants of recognized Commodity Exchanges like MCX, NCDEX, NSE, BSE, ICEX, MSEI and also other commodity market participants in the value chain operating across the country. The association’s basic objective is to work for the cause and concern of its members so that they can do business smoothly, and their problems can be discussed with the relevant authorities. It provides a platform to its members to voice their opinion on various policies and operations of doing commodity dealings for its clients. The Association has its Head office in New Delhi and has four regions viz Western region, Eastern region, Northern Region and Southern Region.
About PROSE Integrated: proseintegrated.com
PROSE Integrated has partnered with over 80 clients across multiple sectors since 2014 for projects across Public Relations, Social Media Marketing, and Advocacy. With a presence in Mumbai, Delhi, Bangalore, Kolkata, and Singapore, the firm has witnessed rapid growth, crossing annual revenue of USD 1 mn. Its USP combines traditional Public Relations and Digital solutions with powerful tools based on Social listening, Machine Learning, and Artificial Intelligence. The firm is trusted by several large MNC brands like DIAGEO, BAYER, Parkway Hospitals Singapore, as well as top Indian corporates such as Kirloskar Group, KPIT, Reliance, and Ampersand Group, to name a few.
