Resumes Ratings for Individual News Channels
BARC India has resumed the ratings for individual news channels with the release of data for Week 10, 2022 today.
Following an industry-wide consultative process, the BARC Team, along with the BARC TechComm, developed the Augmented Data Reporting Standards for News and Special Interest genres, aligned with the industry’s needs. As per these revised approved standards, audience estimates for these genres will only be released based on a 4-week rolling average, every week.
A level playing field has been ensured for all channels within the BARC ecosystem with a single YUMI login access to the audience estimates. There is also no change in the weekly data release cadence – which enables seamless planning.
Sensitive to the industry’s need for past data for informed and equitable decision making, and as advised, BARC India will also release data for the previous 13 weeks, i.e., for the period of Week 49, 2021 to Week 9, 2022, only for the channels that have not chosen to opt out from receiving this data, which will also be based on a 4-week rolling average. This data will be released over the next 3 working days.
In order to familiarise our valuable subscribers with these new reporting standards, BARC India held webinars where detailed explanations were provided, and questions answered. Our detailed Policy for Augmented Data Reporting Standards is also available on our website.
This review process has not only resulted in a statistically sound and effective solution which works in the interest of the entire ecosystem but has also helped evolve changes in the reporting for Special Interest Genre Channels.
About BARC India
BARC India is a statistical and measurement science company which is ‘Of the Industry, By the Industry and For the Industry’.
The company is registered with the Ministry of Information & Broadcasting (MIB) as a self-regulated, not-for-profit Joint Industry Body (JIB) that provides the most authentic audience estimates of What India Watches, to Broadcasters, Advertisers and Advertising Agencies. The Big Data driven insights generated by BARC India, is built upon a robust and future-ready technology backbone which powers efficient media spends and content decisions in a highly dynamic and growing broadcasting sector.
Commencing operations in 2015, today BARC manages the world’s largest and most diverse TV measurement system covering approximately 2,00,000 individuals in 46,500 households, in 522+ districts covering over 622+ towns and 1350+ villages, across India which is adequately representative of India’s TV viewing microcosm.
This article was shared with Prittle Prattle News as a Press Release by PRNewswire.
