Technology

DE-CIX India: Revolutionizing Digital Connectivity with Cutting-Edge Solutions

Mr. Sudhir Kunder, Chief Business Officer, DE-CIX India, Discusses Innovative Approaches, Cybersecurity Measures, and Future Developments in the Digital Landscape

In today’s rapidly evolving digital landscape, speed, security, and reliability are paramount. DE-CIX India stands at the forefront, leveraging cutting-edge solutions to enhance internet connectivity for businesses across various sectors. We sat down with Mr. Sudhir Kunder Chief Financial Officer of DE-CIX India, to discuss the significance of their innovations and how they are transforming the digital connectivity landscape.

  1. Could you explain the significance of MAPS in today’s digital landscape and how DE-CIX India leverages this tool to enhance internet connectivity?

In today’s digital landscape, where speed, security, and reliability are paramount, Microsoft Azure Peering Service (MAPS) holds immense significance. MAPS is a game-changer in the realm of internet connectivity, offering a dedicated and optimised path to Microsoft’s Saas services like Microsoft Dynamics, Microsoft 365, and Azure Cloud.

DE-CIX India, as a leading interconnection platform, offers MAPS to enhance internet connectivity for businesses across various sectors, MAPS brings forth a host of benefits that redefine the digital connectivity experience.

Direct Connectivity to Microsoft Azure: MAPS facilitates a direct, private connection between businesses and Microsoft Saas services. This direct peering arrangement bypasses the public internet, resulting in reduced latency and improved performance for accessing services like Microsoft Dynamics, Microsoft 365, and Azure Cloud.

Optimised Routing and Traffic Management: With MAPS you can have optimised routing and traffic management. By selecting the most efficient paths and minimising network hops, MAPS helps in reducing packet loss, latency, and jitter, ensuring a seamless and reliable user experience.

Enhanced Security Measures: MAPS provides enhanced security measures by offering private connections to Microsoft Saas services, mitigating risks associated with public internet routing, for data transmitted between businesses and Microsoft. We ensure secure data transmission and compliance with industry standards and regulations, boosting confidence in the integrity and confidentiality of data.

Scalability and Flexibility: With MAPS, weoffers scalable and flexible connectivity solutions. Businesses can easily scale their bandwidth requirements up or down based on demand, allowing for seamless expansion or contraction of services without compromising performance.

Cost-Effective Connectivity Options: MAPS provides cost-effective connectivity options for Microsoft Saas services. By optimising network routes and reducing data transfer costs, businesses can achieve significant cost savings while maintaining high-quality connectivity to Azure services.

  • In an era where cyber threats are evolving rapidly, how does DE-CIX India ensure robust cyber security measures for its Internet Exchange Points?

In the fast-paced realm of cybersecurity, we stands as a stalwart defender of digital fortresses, ensuring the resilience and security of its Internet Exchange Points (IXPs) against the relentless tide of cyber threats.

At the heart of DE-CIX’s cybersecurity strategy lies a fusion of cutting-edge technologies and proactive measures designed to thwart even the most sophisticated attacks:

Dynamic Traffic Vigilance: Imagine a digital sentinel that never sleeps, constantly scanning the vast expanse of network traffic.We employs state-of-the-art traffic monitoring tools that detect anomalies and potential threats in real-time, ensuring swift action against any nefarious activities.

Fortified Access Controls: DE-CIX enforces fortress-grade access controls, allowing only authorised entities through its virtual gates. Multi-factor authentication (MFA) and robust password policies serve as formidable barriers, safeguarding critical infrastructure from unauthorized access.

Constant Vigilance, Swift Response: Cyber threats evolve, but so does DE-CIX’s readiness. Regular security audits and vulnerability assessments keep vulnerabilities at bay, while swift incident response protocols ensure that any breaches are met with immediate and decisive action.

In a digital landscape where threats lurk in every corner, our commitment to cybersecurity excellence shines as a beacon of trust and reliability, ensuring that the digital highways remain safe and secure for all who traverse them.

  • How does DE-CIX India contribute to the digital transformation of businesses and what impact has this had on traditional industries?

ANS) Digitalisation isn’t just a strategy; it’s a transformative approach to business. Innovative technologies are creating new markets and challenging traditional business models. To succeed in this digital era, businesses must view digitalisation as both a process to improve operations and a catalyst for innovation.

Every enterprise is now a digital enterprise, with opportunities across all industries. Digital transformation isn’t just about products; it’s about optimising production chains, enhancing services, and embracing new digital components.

An Interconnection platform like DE-CIX India plays a vital role in this digital age. It ensures reliable, high-performance connections between networks, Cloud service providers, and data center. Direct, private connections offer the best performance and security, empowering enterprises to control their digital environments effectively.

DE-CIX India provides businesses with high-speed, reliable connectivity solutions. This enables them to adopt and leverage transformative technologies such as cloud computing, Internet of Things (IoT), and Artificial Intelligence (AI). As a result, businesses can streamline operations, improve efficiency, and enhance decision-making processes.

With our extensive network and global reach through services like peering DirectCLOUD , and MAPS, businesses gain access to a broader market beyond their geographical boundaries. This access to global markets fosters new partnerships, opens up business opportunities, and facilitates international expansion. Traditional industries can now compete on a global scale, driving growth and innovation like never before.

Interconnection services at DE-CIX bring value by enhancing connectivity, security, and flexibility. They are essential for businesses looking to leverage technology effectively and stay ahead in today’s competitive digital landscape.

  • With the growing demand for high-speed internet, what strategies does DE-CIX India employ to improve broadband access and quality?
In a digital age driven by connectivity, DE-CIX India emerges as a trailblazer, revolutionising broadband access with a strategic blend of innovation and partnership. Here’s a captivating glimpse into how DE-CIX India is planning to shape the future of high-speed internet:
Cost Optimization: We prioritise cost optimisation, offering customers significant savings of up to 92% on the cost of pure internet traffic. By reducing operational expenses, businesses and service providers can allocate freed-up resources towards deploying next-generation technologies like fiber-to-home (FTTH), thereby making broadband more accessible and affordable for end-users.
Resilience: Ensuring robust and resilient network infrastructure is paramount. As we invest in redundant systems, diverse routing paths, and other mechanisms to minimise downtime and maintain seamless connectivity even during unforeseen events or network disruptions. This commitment to resilience enhances overall service reliability and continuity.
Lower Latency: Our focus is on minimising latency, the delay experienced in data transmission. Through strategic peering arrangements, efficient traffic routing, and optimised network configurations, which significantly reduces latency, resulting in faster data transfers, improved responsiveness, and enhanced user experiences for consumers and businesses alike.
Higher Customer Satisfaction: DE-CIX India places a strong emphasis on customer satisfaction. By providing scalable and high-performance connectivity solutions, proactive support services, and continuous quality monitoring, We ensure that customers receive reliable, high-quality broadband services that meet their evolving needs and expectations.
As the digital era unfolds, we stand as a beacon of connectivity, shaping a world where high-speed internet is not just a luxury but a fundamental right, empowering individuals, businesses, and communities to thrive in the digital age.
  • The launch of your 19th Point of Presence marks a significant expansion for DE-CIX India. Can you share the strategic importance of this new PoP and its expected impact on network connectivity?
DE-CIX India’s latest feat—inaugurating its 19th Point of Presence (PoP) and a Internet Exchange in Hyderabad—is not just a step; it’s a giant stride towards redefining the landscape of network connectivity and ushering in a new era of digital innovation.
Anchored in Cyberabad’s Innovation Hub
Hyderabad, fondly known as India’s “Cyberabad,” stands as a testament to technological prowess and innovation. It’s a vibrant ecosystem where ideas converge, innovations thrive, and businesses flourish. DE-CIX India’s strategic decision to establish its 19th PoP in this thriving hub is a nod to the city’s dynamic spirit and its pivotal role in shaping India’s digital future.
With each new PoP, DE-CIX India reinforces its commitment to resilience and reliability. The PoP acts as a resilient backbone, ensuring uninterrupted connectivity, minimal latency, and fortified redundancy. This robust infrastructure not only bolsters reliability but also instills confidence in businesses, enabling them to navigate the digital landscape with agility and assurance.
Our debut in Hyderabad acts as a catalyst for accelerated digital transformation. Enterprises, SMEs, SMBs, ISPs, MSOs, and LCOs now have direct access to DE-CIX’s Internet Exchange, unleashing a torrent of opportunities for data exchange, cloud accessibility, and digital optimisation. This transformative leap propels businesses towards agile, future-ready operations, driving innovation and competitiveness to new heights.
  • What are the key components of building resilient digital infrastructure, and how is DE-CIX India addressing these challenges?
Building resilient digital infrastructure involves several key components, and DE-CIX India is proactively addressing these challenges through strategic initiatives and cutting-edge technologies:
Redundancy and High Availability: We prioritise redundancy by deploying duplicate systems and resources, ensuring continuous operation even in the face of hardware failures or disruptions. Redundant power supplies, network paths, and data storage systems are in place to maintain high availability and minimize downtime.
Scalability: DE-CIX India designs its infrastructure to be highly scalable, allowing for seamless expansion to accommodate increasing data traffic and user demands. This scalability ensures that the network can grow flexibly without compromising performance or reliability. We are the first company to enable advancement in connectivity which sets a new standard in the industry. Not only are we offering 400G Ethernet access, but our network’s capacity has now surged to 800G, setting the stage for unparalleled speed, reliability, and performance in Mumbai followed by the other markets.
This achievement represents our unwavering commitment to driving innovation and empowering businesses with cutting-edge solutions. With 800G-enabled capabilities, DE-CIX India is at the forefront of the digital revolution, catering to the escalating demands for high-speed, low-latency connectivity.
Security Measures: We implement robust security measures. These measures protect against cyber threats, DDoS attacks, unauthorised access, and data breaches, ensuring data integrity and confidentiality.
Disaster Recovery Planning: We are planning for comprehensive disaster recovery plans and procedures to swiftly recover from unexpected events such as natural disasters, cyberattacks, or system failures. This includes backup systems, data replication, failover mechanisms, and recovery protocols to minimise disruptions and restore services promptly.
Real-time Monitoring and Analytics: DE-CIX India employs advanced monitoring tools and analytics to continuously monitor network performance, detect anomalies, and proactively address issues. This proactive approach helps optimise performance, identify potential bottlenecks, and ensure the smooth operation of digital services.
By focusing on these key components, we are building a resilient digital infrastructure that can withstand challenges, adapt to evolving technology trends, and deliver reliable and secure connectivity for businesses, organisations, and users across various sectors.
  • Can you discuss any recent innovations at DE-CIX India’s Interconnection Platform and how they are shaping the future of connectivity?
In the ever-evolving landscape of digital connectivity, DE-CIX India has embarked on an innovation odyssey that is redefining the future of connectivity. These groundbreaking services are revolutionising the way businesses connect and thrive:
Microsoft Azure Peering Service (MAPS): Imagine a world where connectivity to Microsoft Saas services like Microsoft Dynamics, Microsoft 365, and Azure Cloud.is seamless, efficient, and secure. Our MAPS service brings this vision to life, offering direct and optimised connectivity MAPS stands out as a game-changer, enhancing network performance by an astounding 90%, reducing latency by 90%, and consistently leading to a 50% reduction in trouble tickets. Let’s take the success story of our customer HOCHTIEF which is the world’s 5th largest construction company, with MAPS, the number of hops between their infrastructure and Microsoft’s servers drastically shrank, along with a remarkable drop in latency experienced by employees. HOCHTIEF’s Multi-Cloud-Connect Service by ecotel, powered by MAPS, reduced connection time to Microsoft Teams from their headquarters from 53 milliseconds to just 5 milliseconds, revolutionising their communication and collaboration capabilities.
DirectCLOUD: In a cloud-first era, connectivity to leading cloud service providers (CSPs) is paramount. Our DirectCLOUD service provides a direct, efficient, and secure pathway to India’s leading cloud service providers like Microsoft Azure, Google Cloud, Oracle Cloud, and Amazon Web Services. Covering 90% of the Indian cloud market, DirectCLOUD enables businesses to seamlessly harness the power of cloud computing, drive digital transformation, and stay ahead in a competitive landscape. Our customers Narayan Netralaya from Bangalore have witnessed an impressive 90% reduction in latency, from 330ms to just 40ms. This remarkable improvement is not just a number; it’s a game-changer that translates to enhanced customer experiences and smoother workflows.
Availability Zone: That’s not all. DE-CIX India was the first organisation to come up with the concept of an availability zone in Bangalore and  Hyderabad. This expansion not only boosts redundancy and reliability but also offers groundbreaking pricing compared to traditional teleco providers. Enterprises, SMEs, SMBs, ISPs, MSOs, and LCOs can now leverage DE-CIX’s services with enhanced cost-effectiveness, opening doors to new possibilities and growth avenues.
The impact of these innovations is far-reaching. Businesses across sectors are experiencing heightened connectivity, improved performance, and increased scalability, driving productivity and innovation to new heights. DE-CIX India’s commitment to pushing boundaries, fostering collaboration, and empowering businesses underscores its position as a pioneer and making its contribution in shaping the digital future of India.
Prittle Prattle News composed this article as an Interview.
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