Lifestyle

Citroën Launches Made-in-India New C3

Available at La Maison Citroën Phygital Showrooms & 100% Direct Online Purchase

  • New C3’s introductory price starts at ₹ 5,70,500 (ex-showroom Delhi)  
  • Made by Indians, for Indians, the New C3 features over 90% localization
  • Two engine options: 1.2L PURETECH 110 & 1.2L PURETECH 82
  • Available with ten exterior color combinations, three packs with 56 customization options
  • Standard vehicle warranty for 2 years or 40,000 km & 24/7 Roadside Assistance
  • To be sold through 20 La Maison Citroën Phygital Showrooms across 19 cities 
  • Customers can buy New C3 directly from the factory with doorstep delivery in over 90 cities 

Citrocen India has launched the much-awaited New C3 at a special introductory price of 

₹ 5,70,500 (ex-showroom Delhi). With over 90% localization, this Made-In-India model is the first product from the C-Cubed family of vehicles and is built at its manufacturing facility in Thiruvallur, Tamil Nadu. New C3 deliveries to customers will start today at all the La Maison Citroën phygital showrooms across the country. 

The new Citroën C3 is now available for retail at La Maison Citroën phygital showrooms in 19 cities, namely, 

New Delhi, Gurgaon, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Hyderabad, Kochi, Chennai, Chandigarh, Jaipur, Lucknow, Bhubaneswar*, Surat, Nagpur*, Vizag, Calicut, and Coimbatore. 

Citroën will also extend its 100% direct online buying – BUY ONLINE – for the New C3. Customers in over 90 Indian cities, including those outside the dealer network, will be covered through this direct online initiative and can order directly from the factory. 

Customers can seamlessly experience the high-definition 3D Configurator online and at the La Maison Citroën physical showrooms to configure and customize their New C3. 

For the aftersales network named the L’Atelier Citroën, the company will offer unique services like remote diagnostics and 100% parts availability to assure New C3 customers of a stress-free ownership experience. Citroën Service on Wheels will enhance reach and availability for customers by covering the most common repairs at the customer’s doorstep. This represents the Citroën Service Promise that extends “Comfort at Your Fingertips” for customers.

As a part of the New C3’s Warranty Programme, Citroën has services like a standard vehicle warranty for two years or 40,000 km (whichever is earlier), a warranty on spare parts & accessories for 12 Months or 10,000 km (whichever is earlier), and 24/7 Roadside Assistance for maximum comfort and mobility. Extended warranty and maintenance packages are also available across the network. 

To make the Citroën ownership experience more comfortable, the company will also offer Citroën Future Sure for New C3 customers. This comprehensive package allows customers to own a Citroën with a manageable monthly payment starting from INR 11,999* (T&C applies). The package includes Routine Maintenance, Extended Warranty, Roadside Assistance, and on-road financing for up to five years.

Roland Bouchara, CEO & Managing Director, Stellantis India, said, “The India launch of the New Citroën C3 is a very proud moment for all of us at Stellaris. This is our first model from the C-Cubed family of vehicles designed and engineered in India for Indians. With this launch, Citroën enters the mainstream B-hatch segment in India, and we are confident the New C3’s Customised Comfort USP will make it attractive and unique for consumers. With over 90% localized parts in the New C3, we are leveraging our strong supplier base, our R&D Center in Chennai, the Vehicle Assembly Plant at Thiruvallur, and the Powertrain Plant at Hosur; in the state of Tamil Nadu.”   
Saurabh Vatsa, Brand Head, Citroën India, remarked, “We are excited to launch the New C3 for the young and progressive customers who will experience the Citroën Advanced Comfort® with its four themes: LIVE ELEVATED with SUV-styling, HAPPY SPACE with driving comfort for flying carpet effect, tropicalized air-conditioning and interior roominess with a panoramic exterior view, INFO10MENT with 26 cm Infotainment touchscreen with wireless Android Auto & Apply Carplay® connectivity with mirror screen technology, CUSTOMISED COMFORT with ten exterior color combinations, three packs, 56 customization options and over 70 accessories available at launch. FUN TO DRIVE with award-winning and fuel-efficient powertrains: 1.2 NA Puretech 82 with 5-speed MT & 1.2 Turbo Puretech 110 with 6-speed MT. The New C3 will truly be the new style icon for young and progressive customers. #EXPRESSYOURSTYLE”
Citroën
Since 1919, Citroën has created automobiles, technologies, and mobility solutions to respond to societal evolutions. Being a spirited and innovative brand, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility object designed for the city, to sedans, SUVs, and commercial vehicles, most of them available with electric or plug-in hybrid powertrains. A pioneer brand in services and the attention paid to its individual and professional customers, Citroën is present in 101 countries with a network of 6200 points of sale and services worldwide.
This article was shared with Prittle Prattle News as a Press Release.
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