Xiaomi, India’s No.1 smartphone brand, today announced the launch of a new campaign, #ScreenSahiTohSceneSahi, that showcases the importance and impact of the Super AMOLED display on Redmi Note 11 Series in a quirky way. The campaign film released across social media platforms has been conceptualized by the ace director Anurag Kashyap and features renowned Bollywood actress Vaani Kapoor. The campaign video showcases the immersive viewing experience delivered by Redmi Note 11 Series Super AMOLED display.
Amidst today’s enhanced digital penetration and mobile-first economy, consumers demand an immersive viewing experience like never before. Therefore, Xiaomi India collaborated with storytelling maestro Anurag Kashyap for this video that highlights the fact that great content needs a Super AMOLED viewing experience.
With a two-pronged approach, the creative campaign builds on the message that for the stunning visuals that consumers consume on their smartphones, they deserve a premium viewing experience that can only be enjoyed on a Super AMOLED screen because ‘#ScreenSahiTohSceneSahi.’ Secondly, with this creative screenplay, Xiaomi India intends to let all content producers and creators know that ‘We got you’ by providing consumers with device offerings consisting of technologically innovative Super AMOLED displays.
A Xiaomi India spokesperson said, “Display technology has taken center stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India’s No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user requirements. With the #ScreenSahiTohSceneSahi campaign, we want to educate our consumers on the benefits of superior display technology, i.e., the Super AMOLED display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Mr. Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign, we will be able to build a preference for a superior viewing experience with Redmi Note 11 series.”