Prittle Prattle News in conversation with Mr. Himanshu Adlakha, Co-founder Winston
Winston Electronics, a technological-driven personal care brand, brings you such advancements (e.g., LED Mask & LED Comb) and will keep doing so in the realm of beauty for rapid fixes and cutting-edge remedies.
Could you describe more about the range of products/ services you offer? What is unique about your business?
In a world of technological advancements, skincare, and haircare are not behind. Old-school skincare habits have transformed a lot. For instance, the essential creams had made their way to masks, and masks led the way to excellent LED light therapies (the foundation of some of the greatest minds of NASA). That’s where Winston comes in the image.
Evolution in the past few years in the industry
A drastic evolution has been observed in the personal care industry in the past few years. Whether it’s about developing new tools and treatments to improve health or creating real-time technology products to enhance the appearance of skin and hair, technology has played a significant role in all. Winston is also trying to match the pace for bringing the best to the table per consumer needs and demands. It started from essential facial trimmers, which soon became the talk of the town for painless hair removal; now has expanded its wings to a full-fledged hair removal range to advanced skin care and hair care essentials to lavishing hair styling tools that allow you to make your personal care closet at its best.
4 Business-to-Customer Success Factors
The consumer is known to be the king of any business, and as Nikita Malhotra said in the recent Winston feature in Shark Tank India Season 2, a brand is not only about its products; multiple factors add to the way to bring success, including team building, marketing activities, consumer relationship, after-sales services, and customer-retaining techniques. On top of all these comes consumer understanding (knowing your target audience is very crucial), customer service (it speaks for your brand), providing top-line product quality with customer retaining award programs, and following Omni channel marketing (this includes using e-commerce platforms to sell products online, leveraging social media and digital marketing to reach customers, and using data analytics to track customer behavior and make informed business decisions).
How did the company raise funding, or are you looking forward to the same?
Winston India has recently received funding of Rs.1 crore from Anupam Mittal & Vineeta Singh, two great sharks who trusted the brand and products and shook hands for a more significant success road. Not only these funds, but Shark Tank brought much more to the brand in bountiful orders, good traffic, many collaboration requests, and plenty of network-expanding opportunities.
Explain B2C Outlook: Post Covid-19 Scenario by 2030.
The Covid-19 pandemic has significantly impacted the B2C market, accelerating the shift towards e-commerce and contactless transactions. As we look towards the post-Covid-19 scenario by 2030, these trends will likely continue. Consumers will prioritize safety and convenience, leading retailers to offer omnichannel experiences seamlessly integrating online and offline channels. Personalization and customer-centricity will become even more critical, with consumers seeking tailored solutions and experiences that meet their needs and preferences.
Social commerce and influencer marketing will continue to rise as consumers increasingly rely on peer recommendations and social media to purchase. Sustainability will also become a significant factor, with consumers seeking brands prioritizing ethical and eco-friendly practices. Overall, the B2C market post-Covid-19 by 2030 will likely be characterized by continued disruption, innovation, and digital transformation, with consumer behavior driving change and businesses needing to remain agile and adaptive to succeed.
Do you like participating in CSR initiatives, and what motivates you?
Participating in CSR (Corporate Social Responsibility) initiatives is an effective way to contribute to society. It not only adds value to a brand but also represents a commitment by businesses to impact society and the environment positively. When it comes to motivation, humanity is the real key to being a part of such activities. Nothing can’t motivate you more for any CSR activities. A single collaboration can change their mind even if anybody has other motives to initiate these. For instance, the brand Winston recently partnered up with an organization called Feet Me Up with an initiative to spread the motto of sharing happiness and kindness. This was a memorable experience for me and the Winston team, and moments like these inspire you to be a part of more such activities.
Could you elaborate on the challenges you encountered while establishing and retaining?
Because of the lessons we had learned from our previous brands, Milagro Beauty and Royalicious, Nikita and I could build Winston Electronics pretty smoothly. Grand ambitions frequently require overcoming challenges; my biggest challenge was defending our prices. When we entered this highly developed technological grooming industry, other companies sold grooming products for meager prices. Yet, the 3S (Smart, Sturdy & Super Simple) technique effectively captured the crowd’s attention. As soon as customers recognized the high quality, they shared positive feedback and explained why they preferred our items to competitors. In that case, this was a first for our company Winston.
Inspiring quote for aspiring youth.
There’s a very inspiring quote from Greta Thunberg – – “You are never too young to make a difference.”Mr. Himanshu Adlakha, Co-founder Winston