Tech Updates Mélange

Affle strengthens its tech IP portfolio

Affle enablement of O2O commerce and through its customer data platform.

Affle (India) Limited through its subsidiaries (“Affle” or “the Company”), today announced the completion of patent transfer from Appnext Limited incorporated in British Virgin Islands (“Appnext BVI”) to Affle MEA FZ-LLC, an indirect wholly-owned subsidiary of the Company.

Affle patent filed in the US Patent & Trademark Office (USPTO), is related to the predictive modelling of mobile users behaviour and powers the on-device app recommendation and timeline technology.

This patent serves as a baseline time-sensitive technology for Affle to drive innovative on-device apps discovery and relevant recommendations. It enables mobile users to efficiently discover apps and services when needed, thus creating an always connected and deeply engaging consumer experience. Affle has been a front-runner in the field of technology with its platforms delivering integrated in-app, on-device and proximity marketing experiences with new innovations towards Connected TV.

Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “This further strengthens our global IP portfolio and covers salient aspects of our tech & platform offerings powering the mobile-first connected ecosystem. We have actively fostered a culture of innovation and consistently stayed ahead of the curve with credible tech innovations. We continue to build on these strengths to significantly enhance our competitiveness, build greater strategic defensibility and drive user engagements spanning the entire on-screen consumer life cycle to power our ambition of reaching 10B connected devices as part of our Affle2.0 growth strategy.”

Closely driving the patents portfolio at Affle, Charles Yong, the Chief Architect and Technology Officer said, “Our innovation endeavours are focused on building customer centric technologies that have the global appeal. We continue to fortify our efforts in expanding the breadth of our IP assets that deliver real-time optimized results across the entire ad tech value chain. We look forward to further leveraging our IP portfolio to drive sustainable business impact.

With these filings, Affle has now built a robust patent portfolio with 19 patents filed across India, US & Singapore patent offices. It has 3 patents granted in the areas of Consumer Acceptable Advertising in the US, while 16 patents are filed and pending. The pending patents include futuristic use cases of driving gestures based engagements, vernacular & voice-based intelligence, conversational marketing, app recommendations timeline and ad fraud prevention.

About Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle’s Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV), Bennett Coleman & Company (BCCL) amongst others.

This news is shared to Prittle Prattle News via a Press release.

By Prama Roy

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Smruti Alinje Bhalerao

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