By Sumitro Sircar
Chimp&z Inc Digital Mandate for Portronics
-The agency will be responsible for a comprehensive social media strategy to establish the brand amongst the youth.
5th November 2020, Mumbai: Portronics, a pioneer in portable & innovative gadgets, awarded its social media mandate to Chimp&z Inc. As per the mandate, the agency will offer integrated digital services, including handling the brand’s social media pages on Facebook, Instagram, Twitter, Pinterest, and YouTube, crafting digital campaigns, strategizing influencer marketing, formulating content, and creative solutions to drive organic traffic growth.
Portronics has launched over 1,600 products, including portable speakers, power banks, portable projectors, and scanners, since its inception in 2010 and continues to be a pioneer of portable gadgets in the Indian market. Their goal is to design products that fit their customers’ needs and also in their pockets. The brand’s partnership with the agency is based on a shared vision of amplifying brand recall and visibility within its target audience, especially the youth, using social media.
Angad Singh Manchanda & Lavinn Rajpal, Co-founders, Chimp&z Inc commented, “We are excited to have Portronics on board. Chimp&z Inc is determined to realize the brand’s vision of expanding its reach in the youth and remodeling a new communication line for the brand in the digital space. Portronics has been a trusted name in the market for years now, and we plan to amplify the same by enhancing the brand’s recall value while making a conversation with its target audience.”
Speaking about the way forward with the new partnership, Jasmeet Singh, Co-founder, Portronics, said to Prittle Prattle News by sharing a press release, “Being a prominent Electronics Consumer brand, we strive for the best visualization of our products and their usability. Chimp&z Inc’s vision aligns with ours, and we hope to broaden our horizon and create a customized consumer experience. Through our alliance with Chimp&z Inc, we aim to grow our brand’s digital presence and make our products more accessible to the Indian marketplace.”
About Chimp&z Inc: Chimp&z Inc, a multi-dimensional marketing agency headquartered in Mumbai with a branch in Gurugram as well as operations in North America, is the brainchild of visionary entrepreneurs Angad Singh Manchanda and Lavinn Rajpal. Since its inception in 2013, the charge and the agency’s pulse has been like no other! Chimp&z Inc has provided robust, integrated solutions that enable data, media, and creative solutions to work together for optimal campaign performance across the entire customer journey. 100+ digital communications experts come together at Chimp&z Inc to consistently create brilliant work driven by ROI & creativity and deliver beyond their esteemed clientele’ expectations.
About Portronics: Since its inception in 2010, Portronics has been a pioneer in Portable & Innovative technology, dominating the Indian landscape. Portronics has launched over 1,600 products in more than 10 decades and continues to make access to innovation easier. It is the first to introduce the Indian market to portable Bluetooth speakers, power banks, portable projectors, and scanners. Their goal is to design products that go hand-in-hand with their customers and also in their pockets!
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