CEAT launches first-of-its-kind experiential rides with Royal

CEAT launches first-of-its-kind experiential rides with Royal Enfield rider clubs CEAT Ltd, India’s leading tyre manufacturer, has launched ‘CEAT Discovery

Rides- India’s first experiential rides for Royal Enfield Rider Clubs across six cities. The rides aim to get people to enjoy the riding experience and discover new things simultaneously.

The CEAT Discovery Rides will involve two types of rides – Phase 1: Breakfast rides and Phase 2:

Overnight rides. The Breakfast rides will involve riding to a nearby location for breakfast along with other fellow riders.

The riders will assemble at CEAT Shoppes, get a tyre check-up, and commence the ride after flag-off. The first Breakfast ride in Chennai was completed in mid-October and got a very positive response from the rider community.

The breakfast rides in the remaining five cities – Delhi, Pune, Kolkata, Bangalore, and Ernakulam – will be completed between November and December. Overnight rides will happen in phase 2 and involve a stayover at select locations with the opportunity to explore camping, photography, wildlife, etc.

Speaking on CEAT Discovery Rides, Mr. Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd.

said, “In line with our commitment to provide engaging experiences to our riders, CEAT is proud to initiate India’s first experiential rides for Royal Enfield Rider Clubs. The members of the Royal Enfield Rider Clubs share a common passion for riding and eagerness to explore new terrains and experiences.

Through the CEAT Discovery Rides, we hope to reignite this passion for riding as they explore new exciting destinations and experiences.

CEAT stands for safety and smartness, and collaboration with such rider clubs also helps to makemake these rides enjoyable while keeping safety a critical pillar.

We plan to launch more such initiatives in the time to come.”
CEAT is the tire partner for many Royal Enfield bikes, which includes Royal Enfield’s flagship model, Continental GT 650, Classic 350, Himalayan, Meteor 350, etc.
About CEAT Ltd (
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 40 million tires a year and offers the broadest range of tires to all segments, and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles, and scooters, as well as auto-rickshaws.
About RPG Enterprises (
RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups, with a turnover of US$ 4 Billion. The group has diverse business interests in Infrastructure, Tyres, Pharma, IT, and Specialty, as well as in emerging innovation-led technology businesses.
This article was shared with Prittle Prattle News as a Press Release.
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