Try out new features and beta tools to remain ahead of your rivals. Instagram, which has over 2 billion monthly active users, is no exception to this trend. This is why it is critical to keep up with the current trends.
Try out new features and beta tools to remain ahead of your rivals.Instagram, which has over 2 billion monthly active users, is no exception to this trend. This is why it is critical to keep up with the current trends.
Continue reading to learn more about the Instagram trends you must follow in 2022. Creators reign supreme. Four of every five Gen Z Instagram users believe producers have as much cultural influence as established celebrities. And, thanks to the emergence of the creator economy during the epidemic, there are more of these content geniuses on Instagram than before: 50 million as of 2021.
In the United States, 72.5 percent of marketers anticipate leveraging influencer marketing by 2022, and Instagram’s Collabs and Branded Content advertisements make it easier for companies to work. The platform’s latest functionalities enable artists to name businesses with which they want to collaborate and brands to filter and search for the best-fit creators for specific campaigns. The potential for artists to earn affiliate money for Instagram stores or start-up their shops in collaboration with companies is currently under development.
IGTV, rest in peace. Instagram announced the demise of IGTV, its exclusive long-form video format, in October 2021. Users may now publish content up to 60 minutes in length directly to the main Instagram feed. On profile pages, feed and IGTV videos will be accessible through a single tab (Reels get their own dedicated tab). Meanwhile, the IGTV app is being renamed the Instagram TV app.
To put it another way? If you enjoy creating long-form video content for Instagram, the door is still open…, and our recommendations for learning the form are still relevant! Story links for everyone Instagram initially enabled swipe-up links for accounts with 10,000 or more followers a couple of years ago, but connections became more accessible last autumn. Anyone (even you!) may now add a link sticker to their post, creating a significant potential for smaller organizations looking to drive traffic to another site or platform.
More people are expected to use this new capacity as we approach 2022. Touch on the “add sticker” icon in create mode and pick the “link” sticker to add an external link to your tale. You’ll be requested to enter the URL, and if you like, you may also change the sticker wording.
Instagram Live is where it’s at. Instagram Live usage increased significantly between 2020 and 2021. (Many thanks, epidemic.) We’re likely to need to burrow down at home and turn to our phones for comfort and connection again in 2022, so companies with a strong Instagram Live content strategy will be well-positioned to engage with their followers.
After all, 80 percent of viewers would choose to watch a live stream rather than read a blog piece. Give them what they want! Responding with Reels Following TikTok’s video-response function, Instagram revealed a new option to remark on Reels: using another Reel. Users may produce their video responses to other people’s Reels using Reels Visual Replies. You’ll find an opportunity to build your own Reel in the comment box of any given Reel; that video remark will then display as a sticker.
We’re interested in watching how this new tool plays out for companies in 2022 since it’s a very visual and dynamic method for fans to engage with artists and vice versa. However, if the popularity of TikTok’s video reply option is any indicator, Visual Replies are likely to appear on Instagram as well.