Aditya Khemka, Managing Director at CP PLUS, says the partnership reflects a focus on performance and long term engagement, while Satish Menon, CEO of Punjab Kings, highlights alignment around consumer connect ahead of IPL 2026 The growing role of brand partnerships in the Indian Premier League is reshaping how companies engage with large scale audiences, … Continue reading Evolving IPL Sponsorship Landscape Sees CP PLUS Align with Punjab Kings