Social Awareness

Wiggles organises dog feeding drive on World Food Day

Wiggles is India's top pet-care brand, with over 500,000 pets adoring it.

Having kickstarted India’s largest feeding drive on International Dog Day, pet care brand Wiggles steps up its commitment with its feeding drive across Pune on World Food Day observed on October 16, 2022.

With support from over 18 feeding groups and NGO’s such as Blue Cross Society and Bhumi Foundation, Wiggles led the drive by donating a total of 900 kgs of dry food and 300 packets of wet food.

This was distributed to over 3000 stray as well as community dogs across different locations in Pune.

With an aim to spread awareness and create an impact about the importance of providing the right nutrition for dogs, Wiggles introduces its campaign ‘Leave No Dog Behind’ which is based on UNICEF’s theme this year ‘Leave No One Behind’- focused on the existing global food crisis.

There is an urgent need to harness the power of solidarity and collective momentum to help build a better future where in every individual has access to nutritious food.

“At Wiggles’ we have been making constant efforts to ensure that we are able to meet a part of the needs of community animals if not all, via numerous initiatives including vaccination and feeding drives. We are committed to creating a holistic environment for every pet. Every dog deserves right nutrition and what better day than World Food Day to continue our commitment to the welfare of streeties. We are grateful to partner with 18 volunteer groups including established organizations such as Blue Cross and Bhumi Foundation on this journey of leaving no dog behind.”

Anushka Iyer, Founder and CEO, Wiggles, said,

About Wiggles

Wiggles is India’s top pet-care brand, with over 500,000 pets adoring it. Wiggles, founded in 2018 by loving pet parents Anushka Iyer, Rajh Iyer, and Venkat Mahadevan, believes in expert-driven, holistic care that integrates pets’ physical, emotional, and social well-being.

Wiggles’ diverse and expanding assortment of category-creating items includes food and treats, grooming needs, health supplements and medicines, and more.

Wiggles also offers the greatest online veterinarian, nutrition, and behaviour consultations for pets, which parents may access from the convenience of their own homes.

While Wiggles has set up India’s first state-of-the-art boarding, training & veterinary facility at Petsville in Pune, its community, Wiggles Tribe has grown to become India’s largest online and offline community where pet parents connect with experts and peers to discuss challenges and share advice.

Committed to being #PartnersInPethood, Wiggles continues to scale on expertise, quality and innovation and has grown to become India’s most trusted brand by pet parents.

Wiggles’ products are available on both online & offline –, major marketplaces like Amazon & Flipkart, pet shops and retail stores pan India.
This article was shared with Prittle Prattle News as a Press Release.
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