Having kickstarted India’s largest feeding drive on International Dog Day, pet care brand Wiggles steps up its commitment with its feeding drive across Pune on World Food Day observed on October 16, 2022.
With support from over 18 feeding groups and NGO’s such as Blue Cross Society and Bhumi Foundation, Wiggles led the drive by donating a total of 900 kgs of dry food and 300 packets of wet food.
This was distributed to over 3000 stray as well as community dogs across different locations in Pune.
With an aim to spread awareness and create an impact about the importance of providing the right nutrition for dogs, Wiggles introduces its campaign ‘Leave No Dog Behind’ which is based on UNICEF’s theme this year ‘Leave No One Behind’- focused on the existing global food crisis.
There is an urgent need to harness the power of solidarity and collective momentum to help build a better future where in every individual has access to nutritious food.
“At Wiggles’ we have been making constant efforts to ensure that we are able to meet a part of the needs of community animals if not all, via numerous initiatives including vaccination and feeding drives. We are committed to creating a holistic environment for every pet. Every dog deserves right nutrition and what better day than World Food Day to continue our commitment to the welfare of streeties. We are grateful to partner with 18 volunteer groups including established organizations such as Blue Cross and Bhumi Foundation on this journey of leaving no dog behind.”Anushka Iyer, Founder and CEO, Wiggles, said,