Consumers and companies need to join hands to care for Mother Nature
“The Earth is a fine place and worth fighting for”, this wonderful quote by Ernest Hemmingway perfectly describes what the 22nd of April is all about! World Earth Day is much more than a run of the mill event; it is when humans come together and promise to make this planet a greener place.
While an increasing number of customers are doing their bit by making eco-friendly choices, the responsibility of going green shouldn’t solely rest on their shoulders. The world needs more brands that promote environmentally nurturing ideologies. This is where organisations like Azafran come in!
Azafran is a company with a difference, a brand that not only brings supreme skincare and other organic offerings to the table, but also takes steps to avoid hurting the blue planet while crafting its products. So, what is the magic sauce that helps Azafran burn the “green” torch bright? Here’s a look:
Innovation curbs pollution
Azafran always took giant leaps when it came to making planet centric decisions. Way back in 2007, the company began to collate a sprawling network of oil, spice, grain farmers through organic farming. This helped them acquire the much coveted Ecocert Certification which facilitated all their produce to become 100% organic.
Products that care
May it be skincare, hair care, baby care, wellness or home care, every product moulded from the house of Azafran is kind to our environment in more ways than one. The brand is also the very first in India to introduce eco-friendly detergent liquids that are tender to the body and the earth, while also being officially certified by Ecocert.
Responsible Manufacturing
Each and every ingredient used in making an Azafran product is traceable from end to end, and a wholesome majority of them are home grown in Azafran’s farms, sans any toxic pesticides or chemically induced fertilisers.
Conserve and Preserve
Azafran’s facilities utilize drip irrigation technology to maximise efficient water delivery systems and minimise water wastage. The farms are also equipped with hydroponics for optimal usage of all resources.
Wonderfully Vegan
None of Azafran’s products are tested on animals, nor does the brand source any animal derived products in its manufacturing chain. The company believes that caring for Mother Nature also entails caring for our fellow living things, and hence practices cruelty free operations.
Going green means embracing change, and Azafran is a brand that is proud of being an early adopter with regards to eco conscious choices.
The authored article is written on behalf of Azafran and shared with Prittle Prattle News exclusively.
