Social Awareness

The values of a workplace shape the future of the brand

Anita Kukreja, Head – Marketing and Channel Sales, IceWarp India, shares a glimpse of her journey with IceWarp so far as a successful marketing professional

A work environment that possesses organizational culture is driven by purpose and clear expectations. This motivates and inspires employees to be more engaged in their work duties and interactions with others. It also leads to high levels of workforce engagement, which drives productivity.

‘Learning and growing is a two-way process. You grow when your company grows and vice versa.’ Imbibing the philosophy, Anita Kukreja, Head Marketing & Channel Sales at IceWarp narrates her journey of growth with IceWarp, a global leader for developing business email communication and collaboration solutions.

Ms. Anita Kukreja shared a few of the values that IceWarp believes in as a brand that prioritizes its employee’s experience as much as it does its customers. Upon completion of a rewarding and professionally satisfying six years of association with the company, Ms. Anita reiterates the virtues of the brand that make #LifeAtIceWarp an enriching opportunity to grow and learn in their careers.

As a marketing and branding professional, Anita has always understood and advocated the importance of building strong brands. This understanding and determination have surely aided the efforts and motivation required to achieve a crucial milestone of IceWarp ranking in the top 3 brands of its category.

On the occasion of her work anniversary, Anita recollected the jitters one feels when interviewing for a new role and compares the same with the bitter-sweet nervousness everyone has experienced on their first dates. However, occasionally, one comes across an entity that shares the same values as them and ends up building remarkable and inspiring for the community, the revered marketer arbitrated.

According to Ms. Anita Kukreja, a celebrated marketing professional from the technology industry, one of the only things that makes an organization strong and its culture elevating is the brand’s vision and thinking of its employees. Their rich experiences and learnings enhance their performance and inspire many others to do the same, leading to overall success.

Ms. Anita Kukreja believes, “Life at IceWarp is truly rewarding and enriching. Every employee is a contributor and an invaluable asset in the unique role they play in the organization. Every feedback counts and you have an equal say in the decision-making process.”

Values at IceWarp:

  • Trust & Integrity – Honesty & trust across departments of the organization.
  • Diversity and Inclusion – Giving equal employment opportunity to all, without any bias.
  • Commitment to Customers – Putting customer’s needs and feedback first to ensure highest quality of services delivered.
  • Empowerment & Ownership – Unmatched support to every employee and giving decision-making power to everyone.
  • Continuous Learning – Real life experiences, product knowledge, and leading innovation helps in an upward learning curve.

The technology brand, which is a true alternative to Google Workspace and Microsoft 365, takes pride in considering every employee an invaluable asset to the organization. As they strive to recognize the fundamental contributions of each individual, they also recognize the unique role every person plays in building the brand as well as growing the organization.

This article was shared with Prittle Prattle News as a Press Release.
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