Social Awareness

American Eagle presents `Give Love. Get Love.’ Donation led Campaign this festive season

American Eagle Outfitters, Inc. (NYSE: AEO) is a prominent global specialty retailer.

This Diwali, American Eagle, India is bringing it ‘Give Love. Get Love.’ donation-led campaign inspires customers to spread festive cheer.

This campaign encourages customers to donate garments to American Eagle, who, in turn, will donate them to The Clothes Box Foundation.

The collected garments will then be refinished and distributed to those most needing essential clothing. Customers will receive a special discount on their next AE Jeans purchase for every donation made.

  • Partners with The Clothes Box Foundation to give back to the community with a festive initiative

In 2021, American Eagle’s ‘Give Love. Get Love.’ donation-led campaign collected over 5,000 garments.

How to participate:

Give Love: To participate, one must bring their garments to the nearest American Eagle store. Find the nearest American Eagle store.

One can also visit aeo. in to pledge the number of garments they wish to donate. A representative from the brand team will reach out to provide more details and answer any queries.

Get Love: To encourage this act of consideration and giving, American Eagle will reward all donations with a 20% off coupon for the customer’s next AE Jeans purchase.

“At American Eagle, we are bringing back our ‘Give Love. Get Love.’ donation-led campaign by re-joining forces with the Clothes Box Foundation. After the success last year, we plan to make this an ongoing initiative each year. We aim to make the act of doing good and spreading love as simple as visiting any of our American Eagle stores across the country.”

Mr. Ashish Mukul, Brand Head, American Eagle, India, said,

About American Eagle Outfitters, Inc

American Eagle Outfitters, Inc. (NYSE: AEO) is a prominent global specialty retailer that sells highquality, ontrend clothes, accessories, and personal care goods under the American Eagle Outfitters® and Aerie® brands at reasonable rates.

The company has over 1,000 storefronts in the United States, Canada, Mexico, China, and Hong Kong, and its websites ship to 82 countries worldwide.

American Eagle Outfitters and Aerie products is also sold at over 190 overseas shops in 24 countries, which are run through licensees. Please visit for further information.

About Aditya Birla Fashion and Retail Limited

ABFRL is a subsidiary of The Aditya Birla Group, a significant Indian company. It is India’s first billion-dollar pure-play fashion powerhouse, spanning 9.2 million square feet (as of March 31, 2022), with an elegant bouquet of major fashion brands and retail formats. With revenue of Rs. 8,136 cr.
The Company has a network of 3,468 stores, approximately 28,585 multi-brand outlets with 6,515 points of sales in department stores across India (as on 31st March 2022).
It has had a repertoire of India’s largest brands, such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, for over 25 years. Pantaloons is one of India’s leading fashion retailers.
The Collective, India’s leading multi-brand retailer of international brands, is part of ABFRL’s international Brands portfolio.
Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, and Reebok have long-term exclusive ties with the company.
Van Heusen Innerwear, Athleisure, and Activewear are establishing itself as India’s most innovative and fashionable brands.
Brands such as Jaypore, Tasva, and Marigold Lane are part of the Company’s entry into branded ethnic apparel.
The company has strategic alliances with designers Shantanu and Nikhil, Tarun Tahiliani, Sabyasachi, and Masaba.
ABFRL is also launching a large Direct-to-Consumer campaign to establish a portfolio of new-age brands in fashion, cosmetics, and other lifestyle categories.
The Aditya Birla Group includes ABFRL. It is India’s first billion-dollar pure-play fashion powerhouse, with an elegant bouquet of premier fashion brands and retail formats spanning 9.2 million sq. ft. (as of March 31, 2022).
This article was shared with Prittle Prattle News as a Press Release.
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