By Kunika Hasija
Grafdoer to expand its roots into the Health & Wellness Segment with ‘Edhini’!
While the retail sector is currently witnessing a slowdown amid COVID regarding newer brand announcements, Grafdoer leaps forward by introducing sanitizers with its new Health & Wellness brand ‘Edhini.’
New Delhi: Personal hygiene emerged as a top priority for consumers to combat the COVID-19 crisis across the world. Based on the ongoing situation, Kitchenware and Sanitary-ware brand Grafdoer announced its entrance into the Health & Wellness segment with its subsidiary brand ‘Edhini.’ ‘Edhini’ is derived from a Sanskrit word, which means the Earth; hence, the product line-up under the brand lineage will have natural products. The brand also introduced its very first product, an Ayurvedic Instant Hand Sanitizers, under their label. Maintaining hand hygiene is considered an essential and useful step for Disease Control and Prevention to prevent harmful pathogens. Considering this, Edhini is launching an Ayurvedic hand sanitizer. Available in a 500Ml container, the sanitizer contains active ingredients like neem, aloe vera, and Lemon along with a concentration of 70% alcohol and other PH balancing activators, which is useful in destroying 99.9% bacterias.
While many retail brands are shying away from making any new brand announcement, Mr. Vinay Jain, founder, Grafdoer speaking on the launch of their original line-up under the brand name Edhini, said to Prittle Prattle News through a press release. “We are proud of our country’s traditional medical approach Ayurveda and are supportive of our honorable Prime Minister’s vision of AtmaNirbhar Bharat, which made us come up with a brand that Made In India. Edhini as a Health & Wellness brand will come up with a wide range of SKU’s made from natural ingredients. Our first product under the brand name is Hand Sanitizer made from natural ingredients like neem, aloe vera, and Lemon and has effective medical properties extracted from Ayurveda.”
Mr. Vinay plans to introduce more product variants under the brand name Edhini and will be available in the market soon. Taking design inspiration from German technology, GRAFDOER, is a new wave of premium category bath fittings, kitchen sinks and sanitary ware brand in India launched under the parent company VMS Bathware Pvt. Ltd., a leading manufacturer for the last 16 years. From faucets to showers, drainers, kitchen sinks to sanitary ware. Grafdoer focused on providing excellence in kitchen and bath ware design space that will leave one truly rejuvenated. Founded by Mr. Vinay Jain, who started his career in this industry as a dealer at a naive age of 21; Grafdoer is finally his vision of giving back to Indians a luxurious and technology backed collection of kitchen and bathroom accessories and sanitary ware products – one that is unheard of in the corridors of bath and kitchen fitting manufacturers.