And it is Co-Authored by Katana Kitten’s Masahiro Urushido and Agency’s Michael Anstendig Goes on Sale June 1; Published by Houghton Mifflin Harcourt
Hanna Lee Communications (HLC), an award-winning public relations agency specializing in hospitality and travel, today announces its first book, The Japanese Art of the Cocktail, which is being published by Houghton Mifflin Harcourt on June 1, 2021. Co-authored by the agency’s first book authors, Masahiro Urushido and Michael Anstendig, the book is now available at independent bookstores nationwide, Amazon and Barnes & Noble.
Part memoir, part drinking guide and part recipe book, Urushido shares more than 90 recipes spanning cocktails and bar fare from Katana Kitten, one of the world’s most acclaimed cocktail bars. It also includes recipes from top bartenders in Japan and the U.S. who work in this style. The book includes stunning photographs by the renowned photographer, Eric Medsker.
Starting with the The Japanese Art of the Cocktail, Hanna Lee Communications is breaking new ground in the food & beverage sphere by building its clients’ cutting-edge, lifestyle brands through long-form storytelling. This author-centric, marketing-forward undertaking represents an exciting new approach to book publishing. The agency uniquely identifies inspiring authors and compelling subjects to bring biographical hospitality books to life. To create maximum visibility and ensure success, the agency provides PR and digital marketing services that are built into every phase of the process.
“The Japanese Art of the Cocktail book project is an example of our agency’s innovation series that furthers brand building, where we take our clients to the next level,” says Hanna Lee, President and Founder, Hanna Lee Communications, Inc. “It has been wonderful to work with the talented team at Houghton Mifflin Harcourt. We chose to partner with them because we previously publicized two of their successful cocktail books written by our client, The Dead Rabbit.”
Urushido shares his first-person perspective on his rise in the world of bartending, first in Tokyo, then in New York City. His career culminates in the opening of Katana Kitten, the Japanese-American bar that debuted at #14 on The World’s 50 Best Bars list and earned the “Best New American Cocktail Bar” Spirited Award at Tales of the Cocktail, one of the drinks industry’s highest accolades.
Co-author Anstendig is Editor in Chief at Hanna Lee Communications and a contributor to David Wondrich’s upcoming book, The Oxford Companion to Spirits and Cocktails. He is also a freelance journalist, whose work has appeared in the New York Times, The New York Observer, The New York Daily News, Time Out New York and Nation’s Restaurant News. In addition, Anstendig has reviewed more than 200 restaurants for New York magazine’s website.
About Hanna Lee Communications, Inc.
Hanna Lee Communications, Inc. is an award-winning PR and marketing agency specializing in hospitality, travel, bars, restaurants, spirits and luxury lifestyle. The agency only represents products and companies that it believes in and which have a vision of changing the world.
This outlook drives its well-acknowledged excellence that has been recognized with more than 100 national and international awards and accolades, including “Best Press Release Writing,” “Marketer of the Year,” “Best Branding,” “Best Media Relations,” “PR Innovator of the Year” and “Best Social Media Campaign.” The agency’s Digital Studio Division complements its PR campaigns through social media, photography and videography.
Hanna Lee Communications has a track record of building global brands in travel and hospitality, including hotels, bars, restaurants and travel destinations. The agency also has proven PR expertise in spirits spanning Bourbon and rye whiskey, single malt Scotch whisky, Irish whiskey, brandy, Cognac, pisco, applejack, tequila, mezcal, vodka, gin, rum, cachaça, shochu, amaros, liqueurs, as well as craft beer, wine, vermouth and sake.
Ongoing marketing-forward initiatives by the agency to support the hospitality community include HLC Book Incubator Media that helps bring books on hospitality and travel to life. Its first book, The Japanese Art of the Cocktail, co-authored by the agency’s Editor in Chief Michael Anstendig and Katana Kitten’s Masahiro Urushido, debuts on June 1, 2021. Other initiatives include the agency’s podcast, “Hospitality Forward,” which has listeners in 60 countries and is part of the New York Institute of Technology’s credited curriculum in the U.S. and Canada.
The agency’s Inspiring Women series features more than 300 influential leaders in the hospitality industry and their words of wisdom, and its HLC Global Bartender Scholarship will enable 17 bartenders to travel to industry conferences around the world. The agency is pioneering the adoption of Clubhouse through its “Meet the Press” and “Meet the Newsmakers” rooms.
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