● By 2025, Swiss Traffalgaar will open five chains across several states.
● PROSE would be using extensive use of influencer marketing in addition to traditional media to focus on the ‘experience’ of facilities at Luxury Hotel
● Digital Tribe to deploy Google Analytics 360 suite for automated reporting and analytical tools.
PROSE Integrated and its digital arm, Digital Tribe, have been trusted with the PR & Social media mandate by UK-based Swiss Traffalgaar Luxury Hotels. The agency launched its 1st property in Nashik earlier this month.
PROSE will handle public relations via traditional PR for the hyper-local customers and influencer marketing for the millennial traveler. Digital Tribe is entrusted with end-to-end digital duties, including SEO management, Online reputation management, and enhancing visibility via social media. The mandate includes Brand positioning, creating brand awareness, ease of finding the property online, and driving footfalls. The launch campaign focused on Nashik’s 12-acre luxury property, including banquets, 100+ luxury rooms, club membership, and a café.
Mr. Digesh Singh, Executive Director, Swiss Traffalgaar Luxury Hotels, said, “We are glad to have PROSE Integrated as our Public Relations & Digital marketing partner. Their expertise and integrated PR & Digital outreach approach have successfully launched our 1st hotel in India. We are confident that our partnership will enable us to reach our business goals. Their ability to understand and translate the offering into consumer benefit in a record turnaround time is commendable.”
Mr. Setu Shah, CEO of PROSE Integrated, said, “We are excited to collaborate with Swiss Traffalgaar Luxury Hotels. Our experience building brands ground up has helped us create a 360-degree plan for Swiss Traffalgaar Luxury Hotels in India. Our Google-backed dashboard-based approach aims to ensure flawless and swift implementation of this plan. Relying on AI-based decision-making processes powered by Google Analytics 360 suite has helped us organically deliver over 40 million impressions across PR & Digital touchpoints for the launch campaign.”
“Digital Tribe has delivered the lowest CPC on the campaign v/s its peers by minimizing human intervention for decision making while optimizing spends,” he added.
This article was shared with Prittle Prattle News as a Press Release.
