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Peter England Announces Peter England Mr. India 2016′, India’s Leading Male Beauty Pageant

Peter England, the leading menswear brand today announced `Peter England Mr. India 2016'

Peter England, the leading menswear brand today announced `Peter England Mr. India 2016

Stylishly unleashing its brand association with the youth, Peter England, the leading menswear brand today announced  Mr. India 2016’, the country’s leading male beauty pageant, an ode to Indian men with an impeccable penchant for fashion and glamour.

Prasad Bidapa, Show Director, Nivedita Saboo, Fashion Director, Amit Khanna, India’s leading fashion photographer and Abbas Ali, Celebrity Fitness Trainer have been chosen to mentor the male beauty pageant contestants. With more than 10,000+ entries pouring in, `Peter England Mr. India 2016’ this year will undoubtedly showcase the best men in the country.

Speaking about the association, Mr. Manish Singhai,  ‎Brand HeadPeter England, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd.  said, “Peter England Mr. India 2016 creates a strong and unique bond with the brand and the youth. This pageant that fits in beautifully for the multi-faceted youth resonates our brand’s philosophy – `Be Everything You Love’. It is our constant endeavour to engage our audiences with exciting and thrilling experiences, confident of making Young India fashionable and upbeat.”

The `Peter England Mr. India 2016’ male beauty pageant creates new avenues for the winner to participate at leading international pageants and bag prestigious modelling assignments. The Grand Finale will take place on 24th November in Mumbai where the style icon, Hrithik Roshan seen in Raakesh Roshan’s Kaabil, directed by Sanjay Gupta releasing on January 26, 2017 will be the guest of honour at the event.

About Peter England

Peter England is the most loved and largest menswear brand in India. It sells more than 10 million garments every year in its 600+ exclusive stores and 2000+ Multi-brand outlets across more than 350 towns. It has been voted as India’s most trusted apparel brands for 7 consecutive years by the Economic Times Brand Equity Survey. A quintessential British Brand, Peter England was first launched in India by Madura Fashion and Lifestyle (then known as Madura Garments) in the mid-price segment in 1997; the company acquired the world rights for the brand in 2000.
What began humbly as an honest shirt brand in 1997 in India today is a complete lifestyle brand with merchandise available for everyday and special occasions. The brand has diversified into the non-apparel category with the launch of PE Bags and more recently launched a unique retailing store that targets the life cycle of an entire generation called Peter England Generation.

Disclaimer: The following Press Release comes to you under a network of a strategic syndication partnership with PR Newswire. Prittle Prattle News takes no editorial responsibility for the same.

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