Xfinite’s Mzaalo, a blockchain-based gamified video streaming platform, has partnered with QLASH, a Europe-based esports organization, to power the global e-gaming community. Following this partnership, QLASH gamers will be able to unlock Mzaalo’s blockchain-based reward ecosystem that will enable the enthusiasts to experience the world of gaming up close and personal.
As a part of this collaboration, QLASH users will earn Mzaalo rewards through which they can avail of various services and benefits. These benefits include specially curated rewards for the winners of QLASH’s Daily Tournaments, Flagship Monthly Tournaments, and Mzaalo’s popular Bid N Win-related benefits such as special esports coaching sessions invitations to play with gaming influencers, and an invite into a private Gaming Influencer team tournament.
“We at Xfinity believe gaming and entertainment are complimentary as fans and enthusiasts are constantly looking for enhanced experiences. Mzaalo’s partnership with Qlash brings together the promise of decentralization and innovative engagement to esports’ growing popularity.
Vikram Tanna, COO, Xfinity,
Luca Pagano, CEO of QLASH, commented, “We are thrilled to partner with Xfinite’s Mzaalo. The rewards and benefits that Mzaalo is bringing to the table for the participants and users of QLASH will build excitement in the e-gaming industry and set the tone for offering a streamlined experience across gaming and content consumption!”
As per Grandview Research, the global esports market was valued at USD 2,008.4 million in 2021. It is expected to expand at a compound annual growth rate (CAGR) of 21.9% from 2022 to 2030. Owing to the increasing popularity of gaming tournaments, sponsorships, revenues, and impressive prize pools, millennials have already been looking at esports as a professional career option. Innovative engagement options from blockchain-based entertainment platforms like Mzaalo will further add to esports’ growing popularity amongst enthusiasts.
About QLASH
QLASH is an Innovative Esports & Gaming Media company. We connect gamers, deliver unique experiences and produce content around all of this. We use our roster of professional players and network of influencers and streamers to organize entertaining online and offline events. Our work with multiple games and age groups allows us to create highly targeted marketing for different global brands.
About Xfinite and Mzaalo – Xfinite is a decentralized entertainment ecosystem where users turn their time and engagement into rewards, brands advertise with trust and creators build economies. Xfinite achieves this by democratizing premium content and NFTs through products such as Mzaalo and MzaaloNFT. It is also the only media-entertainment-based blockchain platform to get the Virtual Asset License from the Dubai government.
Mzaalo is a play-to-earn VoD platform offering premium content across 12,000+ movies, music, originals, and live TV to millions of users. Users redeem earned tokens across 600+ established brands, merchandise, digital goods, games, and celebrity experiences. Xfinite’s soon-to-be-launched NFT marketplace, MzaaloNFT, will connect consumers and NFT collectors to native and globally acclaimed artists, celebrities, athletes, millions of digital collectibles, and more. The ecosystem is powered by the Xfinite Entertainment Token (XET) built on the Algorand blockchain.
This article was shared with Prittle Prattle News as a Press Release.
