ITW Playworx announces collaboration with OST & TMC to create a new Talent entity – Digiworx!!!

Joint Venture to provide comprehensive talent management solutions

ITW Playworx, one of India’s leading Global Brand solution companies with a National & International presence, has joined hands with On Stage Talents & Entertainment (OST) and Talent Management Company (TMC) to launch Digiworx. Digiworx will be the talent management arm of ITW Playworx and will focus on talent management, customized brand solutions, and Live events.

Through the joint Venture, Digiworx will leverage the immense expertise and knowledge of ITW Playworx along with OST & TMC to create a niche identity for itself and provide potential partnership opportunities for brands and talents in both national and international markets. To kickstart its operation, Digiworx has already onboarded 25 artists exclusively across genres.

Digiworx will offer comprehensive services ranging from ideating, planning, creating content, and executing partnerships for brands across platforms, thereby optimizing on client’s briefs along with impactful strategies to meet the desired goals. The team at Digiworx will be mentored by Anand Bhadkamkar, erstwhile CEO of Dentsu India, as Chief Advisor, Business & Strategy.

Commenting on the new start, Sidharth Ghosh, CEO, ITW Playworx, said, “We see this as a forward integration for our clients. Backed by a talented bunch, Digiworx holds the promise and potential to create a robust offering for brands. With years of rich experience in creating cutting edge brand solutions, this enables us to provide further customized solutions based on analytical thinking, innovation, and measurable results for brands to achieve their desired goals and objectives.”

“Merging OST into Digiworx is a step in the right direction. We are optimistic that we will be successful in leveraging the collective strengths of each other to deliver optimum results for brands and talents alike.”

Mourjo Chatterjee, Founder, On Stage Talents & Entertainment Pvt Ltd (OST)

Commenting on the Venture, Jignesh Shah, Co-Founder, and Siraj Noorani, Founder of Talent Management Company (TMC), said, “We are elated and excited to begin this new journey with Digiworx. The Talent industry is transitioning towards applying more digital, talent-driven, and strategic solutions. We are confident that we will be able to create a disruption in the industry.”

OST & TMC, with their prior proven expertise and success in this field, and ITW Playworx, with multiple award-winning and successful marketing campaigns under their belt, will be working in tandem with Digiworx to come up with holistic talent management solutions and result-driven ideas for the collaborating brands.

This article is drafted by Prittle Prattle News in the form of an Interview.
Must read – Natshala Theatre Group
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