‘T20 Adda’ on Glance LIVE to deliver watch-alongs on millions of lock screens with a new spin on commentary; partners with Digital 2 Sports
Glance wants to become India’s preferred platform for interactive live shows for all major international cricket tournaments. This is the third major Glance LIVE show on cricket this year, following widely watched live streams by top players and commentators during earlier events. Digital 2 Sports is the exclusive audio rights holder for the ICC Men’s T20 World Cup, 2021
Bangalore, 23 October, 2021: This T20 World Cup season, ‘LIVE on lock screen’ content platform Glance is bringing cricket crazy fans a novel way to enjoy their beloved sport through immersive, interactive cricket commentary on smartphone lock screens. Glance has officially partnered with Digital 2 Sports, to launch ‘T20 Adda’ on Glance LIVE, potentially one of India’s biggest watch parties, for cricket’s grandest event this year.
With T20 Adda recreating the buzz and the intensity of real word cricket on lock screen, viewers will have the likely chance to go beyond age-old sports viewing and listening experiences. Live commentary on T20 Adda will come from fresh, alternative, engaging voices, that will include not only former cricket stars and sports journalists, but also RJs, stand-up comedians, and even popular celebrities like Mandira Bedi, Aparshakti Khurana, Cyrus Broacha, Vikram Sathaye, Cheteshwar Pujara, Rannvijay Singha, to name a few. Viewers can ask questions directly to the commentators, share their opinions, take part in polls, predictive quizzes, and more, alongside other enthusiasts, making it a 360-degree, interactive digital experience of cricket.
The pre-game and post-game streams for the T20 World Cup on Glance Lock Screen will include match-day discussions, player discussions, pre-match preview discussions, and more. This will be followed by the commentary broadcast, starting at 3.30pm IST for the day games and 7.30pm IST for the evening games, with pre-show streams at 2.45pm IST for the double headers, and 6.45pm for the single headers. Post-show streams will go live post 11pm IST, for a 20-minute duration for all matches.
T20 Adda is a part of Glance LIVE’s aspiration to become one of India’s biggest platforms for live, interactive cricket experiences, and fits into Glance’s overall plans for being a dominant player inthe LIVE ecosystem globally. This is the third major live show for international cricket on Glance this year, with its previous shows having reached close to 50 million lock screens. while T20 Adda is estimated to be available to over 70 million lock screens on select smartphone brands.
“The vision for Glance is to be the destination of choice for all things live, and in India, we believe live is synonymous with cricket. With T20 Adda for ICC Men’s T20 World Cup on Glance LIVE, our goal is to usher in the next generation of cricket culture for digital natives, giving millions of users a whole new live experience of the sport, right on the lock screen of their phones. T20 Adda provides a fun, interactive, and immersive way to bring to life the real-world vibe, atmosphere, passion, and connectedness of a sport that the nation collectively loves,” said Nitin Sundar, Director and General Manager, Sports & Current Affairs, Glance.
“At Digital 2 Sports, we always look for innovative ways to enhance the experience of sports content consumption, across all age groups. As the ICC’s exclusive audio rights holder for various major tournaments, including ICC Men’s T20 World Cup, we are excited to partner with Glance, which is looking to revolutionize content experiences for consumers, with easy access to latest updates on the tournament, live, right on the lock screen of mobile phones,” said Ajay Sethi, Co-Founder Digital 2 Sports.
Founded in 2019, Glance is one of the largest lock screen platforms of India and Southeast Asia, enabling consumers to experience the internet on the lock screens of their smart phones. Glance’s AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually attractive format. Funded by Google and Mithril Partners, Glance is an unconsolidated subsidiary of InMobi and has over 150 million daily active users in India, and 25 million in SEA.
About Digital2 Sports Pte Ltd
A joint venture of Channel 2 Corporation and One Digital Entertainment, Digital 2 Sports is a new age interactive sports content company with a focus on making sports more interactive and fan-oriented, with a multi-lingual appeal and supported by high end technology through an experience which will change the way sports have been consumed till date.