Colorbar launches #ColorbarXShringaar campaign in collaboration with Sony Music Entertainment to mark the launch of their Power Kiss Lipcolor

Colorbar’s latest social media campaign with Sony witnessed popular TV celebrities flaunting Colorbar’s Powerkiss Vegan Matte Lipcolor while shaking a leg to the tunes of Akasa and Aastha Gill’s latest track Shringaar.

Colorbar, one of India’s leading beauty brands, recently launched a campaign #ColorbarXShringaar in partnership with Sony Music Entertainment on 10th July 2022. This Instagram campaign had popular TV celebrities & Influencers like Anushka Sen, Avneet Kaur, Nagma Mirajkar, Sameeksha Sud, and Arishfa Khan wearing Colorbar’s newly launched Power Kiss Vegan Matte Lipcolor while dancing to the tunes of AKASA and Aastha Gill’s latest track, Shringaar.

“As a brand, we believe that everybody is free to create their own identity, experiment, and have fun with makeup irrespective of gender and societal perceptions, and conventions. To bring this idea alive, we explored a fun route that could reach our consumers across the country while bolstering the philosophy of our brand. We have specifically reached out to influencers with a fun streak who nudge audiences to embrace their identity. The campaign has seen great receptivity and has resonated well with audiences, besides enhancing their connection with the brand. With 11Million + views, this campaign is a strong step as we progress in our journey from fostering brand loyalty to brand love

Samir Modi, Founder & Managing Director, Colorbar Cosmetics,

Colorbar has always believed in the philosophy of ‘Be who you want to be.’ This campaign has reinforced that belief and served as a clarion call for people to have fun while discovering their real selves with the help of an eclectic mix of content creators.

About Colorbar

Colorbar is one of the leading beauty brands in India and now across the world. The gender-neutral brand celebrates the diversity and uniqueness of all those who meet it. It believes that everyone has the birthright to express themselves in their unique way. And the cruelty-free product range caters to that empowering belief. Colorbar challenges itself and the norms that govern the beauty industry. It maintains that change is the only constant and is always on the lookout for the most innovative products to give the best service and experience to the consumer. This way of thinking has made Colorbar the 3rd largest brand in India in a very short period. True to its name, It has the largest colour portfolio to offer the right shade, the right experience, and the right products to its consumers. Colorbar holds two Guinness World Records.

The products are made in France, Germany, Italy, Korea & the United States of America. Such international-quality production promises the most brilliant colours, luxurious textures, and effective results. Created with love, Colorbar conforms to US, EU, UK & Japan FDA standards and qualifications and is proudly cruelty-free.

The brand delivers unique Colorbar experiences at its own stores as well as partner outlets. The geographical footprint covers 1500+ multi-brand outlets & 100 exclusive stores. Colorbar is also available in partner chains like shopper’s stop, lifestyle, NewU & Pantaloons.

About Sony Music Entertainment
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, and even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage.

This article was shared with Prittle Prattle News as a Press Release.
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