The agency is launching Blue Tribe in the plant-based meat industry and will be responsible for its Digital Communications, MarTech, and PR solutions.
26th November 2020, Mumbai: Blue Tribe Foods, a new food startup in the plant-based-meat arena, awards its integrated marketing mandate to Chimp&z Inc, post a multi-agency pitch. The agency’s headquarters in Mumbai will handle the account. As the sole launchpad for Blue Tribe on the digital front, the agency will conceptualize a 360° digital marketing strategy for the brand, ranging from social media, creatives, performance, ORM, SEO, public relations web development along with an eCommerce platform creation.
Chimp&z Inc has successfully partnered with several brands, including Unicef, Discovery Communications, TLC India, and Religare Health Insurance in the recent past.
A new entrant in the plant-based meat industry, Blue Tribe, is floated by Sandeep Singh, Promoter of Alkem Labs, and Nikki Arora Singh to replace meat usage in the food supply chain in India. The brand, armed with research and innovation in Food Science, is on a mission to revolutionize how the world eats its meat. Their ready-to-cook frozen plant-based meat products taste, look, feel, and cook like meat.
Commenting on the win, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc, said to Prittle Prattle News in a press release, “Chimp&z Inc strives for challenges, and there is no better challenge than establishing a niche brand like Blue Tribe in the digital world. Considering the current demand for sustainable meat alternatives, Blue Tribe has to step in armed and ready. We aim to provide them with all the digital arms and ammunition needed through their journey. The end goal is to make Blue Tribe a household name from the substitute meats industry in all parts of India.”
Speaking about the partnership with Chimp&z Inc for the digital launch, Sandeep Singh, Co-founder, Blue Tribe, said, “About 60% of India’s population consumes meat, making the country a large meat market, and hence, a potential one for plant-based meat. Blue Tribe is founded with a conscious attempt to replace animals in the food supply chain for a sustainable and healthier future for generations to come. To establish our brand as a better alternative, we will have to raise awareness about animal agriculture’s impact, and we decided to do so digitally. Chimp&z Inc’s pitch stood out as a complete strategy for the smooth launch of our brand into the market and people’s minds.”
About Chimp&z Inc: Chimp&z Inc is a multi-dimensional marketing agency headquartered in Mumbai with a branch in Gurugram as well as operations in North America. It is the brainchild of visionary entrepreneurs Angad Singh Manchanda and Lavinn Rajpal. Since its inception in 2013, the charge and the agency’s pulse has been like no other! Chimp&z Inc has provided powerful, integrated solutions that enable data, media, and creative solutions to work together for optimal campaign performance across the entire customer journey. 100+ digital communications experts come together at Chimp&z Inc to consistently create brilliant work driven by ROI, creativity, and delivery beyond the expectations of their esteemed clientele.
About Blue Tribe: A new entrant in the plant-based meat industry, Blue Tribe, is floated by Sandeep Singh and Nikki Arora Singh to replace the usage of meat in the food supply chain in India. The core team involves the founders, Dr. Navneet Singh Deora, Ph.D., Chief Technology Officer, Chef Nirvaan Thakkar, and Sohil Wazir, Chief Commercial Officer. The brand, armed with research and innovation in Food Science, is on a mission to revolutionize how the world eats its meat. It provides plant-based meat products that are every bit as natural and delicious while also positively impacting the environment and the planet. Products like plant-based frozen minced chicken and chicken nuggets taste, look, feel, and cook like meat!
By Sumitro Sircar