Lifestyle -The intimate wear destination that Gets You, India’s No one intimate wear destination, announced the launch of its new brand campaign that showcases the ease, comfort, and convenience of shopping for intimate wear on

In a sensitive category like intimate wear, is your guide and your confidante that not only understands you and your unique needs but also helps you navigate through the process of finding your perfect intimate wear. is that friend who Gets You!

The campaign has three films, each built on a strong consumer insight. Film 1 showcases how lack of variety in your lingerie restricts your outerwear choices and offers the simple solution of unearthing a wide range of variety on with 50k+ styles and 100+ brands. Film 2 highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. With the Zivame Fitcode, one can find the right size and profile and get the perfect fit. Film 3 showcases the embarrassment and judgment a woman faces while shopping for this category and highlights how gives them a private, comfortable and discreet shopping experience.

Lavanya, COO of Zivame, said, “The campaign not only conveys Zivame’s category expertise but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs.”

Sachin Kamble, National Creative Director, Leo Burnett, said, “The campaign addresses the common problems that women face while shopping for their intimate wear and how simplifies and transforms this experience for consumers.”

Creative Agency: Leo Burnett
Production House: Upwardfall Films
Director: Rahul Nangia

About Zivame
Zivame was founded in 2011 with the vision to facilitate women to shop uninhibitedly for intimate wear and to make lingerie shopping personalized and convenient. Zivame is now the No. 1 B2C intimate wear brand in India with over 100+ retail stores and a presence in 2500+ partner stores across India with the mission to be a one-stop destination for every woman’s intimate wear needs.

Zivame believes that every woman is unique and wants to deliver a platform that allows her to browse, discover and shop for what she desires. All the products at Zivame stem from the desire to design something that is a blend of quality, innovation, and comfort. Zivame offers Lingerie, Activewear, Sleepwear, Shapewear & more in over 15000 + exclusive designs and 100 + sizes catering to women across all body types.

This article was shared with Prittle Prattle News as a Press Release.
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