Prittle Prattle News in conversation with Zahra Jani, a highly successful digital creator
Zahra Jani a highly successful digital creator with a following of more than 60k on Instagram. As a mother and parenting expert, she produces engaging and relatable content on motherhood, modern parenting, and family life that resonates with her audience. Besides this, she engages with her followers on various topics, including beauty, fitness, nutrition, and fashion.
Zahra Jani brings a wealth of education and experience to her digital creator and influencer role. She holds an undergraduate degree in Bachelor of Commerce (B.Com) from the prestigious SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) in Mumbai and also completed an Early Childhood Care and Education (ECCed) course from the renowned Podar Institute of Education. This combination of business acumen, early childhood education expertise, and her experiences as a mother makes her uniquely qualified to create valuable and informative content for her followers.
Zahra Jani was the owner of ZahraJaniAccessories from October 2013 to September 2019, where she specialized in sourcing and selling trendy and edgy accessories worldwide. Her ability to successfully run a business and her keen sense of style and fashion is evident in her content and has contributed to her success as an influencer.
She has been recognized as a notable achiever by being featured in the prestigious “99 Women Achievers of India 2020” list. Her story and achievements have also been highlighted on the popular platform “Humans of Bombay,” further showcasing her impact and significance in her industry and community.
Zahra Jani is a dedicated and passionate Baby Chakra advisory board member. She is committed to empowering parents with the knowledge and resources to provide the best possible care for themselves and their children. With her unique perspective as a mother, Zahra Jani aims to create a supportive and inclusive community for mothers to share their experiences, challenges, and solutions to build an authentic and relatable support network. Through her role on the advisory board, she is dedicated to improving the lives of parents and their children.
1. What makes you different from other mom influencers?
The Mom Creator Community is known for being supportive and understanding. I believe in standing out through my unwavering dedication and professionalism. I approach every project with the same enthusiasm, whether for Insta, LinkedIn, YouTube, or brand work. I take pride in my work and hold myself to a high standard, constantly pushing myself to improve with each piece of content I create.
2. How has your business grown over the past few years?
As I embarked on my content creation journey, I initially worked on every piece of content by myself – from ideation to execution. However, after years of consistent hard work, I assembled a team of creative individuals who helped me accelerate my growth. With this support, we could consistently produce high-quality content that caught various brands’ attention. As a result, our brand recognition and capital started to grow steadily. As more and more brands began to notice our content, our list of clients grew, and over time I established a space for myself. The journey has been nothing short of an adventure, and I have cherished every moment.
3. Could you elaborate on your challenges while establishing your name in the industry?
During my journey as a content creator, I encountered both expected and unexpected challenges. Firstly, the industry is highly competitive and oversaturated, so I had to constantly keep up with the latest trends, algorithms, and platforms. This required continuous improvement and improvisation in all aspects of content creation. Another major challenge was gaining visibility amidst the sea of content creators. I experimented with various approaches and techniques, learning valuable lessons through trial and error. Eventually, I was able to carve out a unique niche for myself, enabling me to stand out. Despite my progress, chaI’veges persist in my content creation journey. However, I have become well-equipped to handle most of them quickly, thanks to the valuable experiences I’ve gained ovI’vehe the years.
4. Inspiring quote for moms/moms-to-be.
For everyone, the start always seems like a mammoth task. You are anxious about the challenges, yet you try your best. The output might not be sound, but over time it improves gradually. The keyword here, and also what I affirm, is ‘to start.’ So this quote is for all the hardworking moms: Your first workout will be wrong, Your first podcast will be bad, Your first video will be wrong, Your first speech will be false, But you can’t make your ca n’tth without making your first. So stop overthinking and head towards your first!Zahra Jani, a highly successful digital creator
5. What are some ways to monetize a mom’s Instagramom’se?
As a mom content creator on Instagram, there are various ways to monetize your platform, much like any other content creator. However, as a mom creator, additional options are available to you. Brand collaborations are among mom creators’ best and most popular monetization options. Additionally, I have monetized through affiliation by promoting different brands’ products brands on my social media and blog. Another exciting possibility for monetization is hosting and attending offline events. This allows you to engage with your community and build your brand in the real world. However, creating a supportive and engaged community is crucial to make any of these monetization options possible. Your community should believe in you, appreciate the value you provide, and engage with you frequently. This supportive community will enable you to monetize your platform successfully and take your content creation journey to the next level.
6. How do you balance content creation with motherhood?
Balancing motherhood and content creation requires careful time management and prioritization. I ensure I allocate enough time for my family while dedicating ample time to my work. I stay focused on my work while working and don’t let it idolaters with family time. Ultimately, it’s all about testing priorities and managing my time accordingly.
7. How do you deal with negative feedback or criticism as a mom influencer?