Miral Destinations marketing leader Badr Bourji and Holiday Tribe founder Chirag Goyal highlight the campaign’s creator first strategy Travel content is increasingly shifting toward authenticity and lived experiences, a trend reflected in a new creator led campaign by Yas Island Abu Dhabi and Holiday Tribe. The #MyYasVibes campaign brought together destination storytelling and creator perspectives, … Continue reading Travel content shifts toward authenticity as Yas Island Abu Dhabi and Holiday Tribe engage Indian creators