Kanchankuntala Das – Kolkata-based fashion designer who graduated from NIFTlaunches, an all-black bridal collection.
She is the founder of the Brand Black in Vogue, which has introduced a black bridal clothing line in the city and has set a buzz across the fashion world. Black has been a prohibited color for Indian weddings, and this is the first time the stereotype gets broken glamorously.
Black is a color that is considered to be a bad omen. Whether in Indian traditions or the western, when it comes to negativity and unlucky events, Black is the color people go for. Whereas special events in the lives of Indians like a wedding feature bright and vibrant colors like red and Fuschia pink, Black is kept out of the league.
The Black in Vogue’s bridal collection was launched by a Kolkata and West Bengal fashion designer named Kanchankuntala Das. The mastermind of this designer collection Kanchankuntala says, “Through this label, I wanted to break the stereotypes associated with Black being the unlucky color. Black is a beautiful color and can be ideally used to carve wedding collections”.
Many of us like Black as color and prefer to wear black dresses, but that is just for parties. A big NO for Black still persists when it comes to traditional rituals like weddings.
The designer says that the color Black goes deeper into the roots of nature. When the world talks about sustainable clothing goals and the eco-friendly garment industry, keeping the black dye out of the league would be sheer injustice. Kanchankuntala wants to use fashion as a tool for bringing a renovation in the stereotypes harbored by people.
Black is always a color depicting class, grandeur, power, and elegance. But the typical color psychology that resides in the veins of Indian rituals forbids people from wearing black on lucky days. However, it is time to melt the ice of meaningless stereotypes and liberate the chained fashion sense in common people to wear what they want and flaunt new concepts.
Breaking the convention has to be the stepping stone for it. The designer has also imbibed the concept of body positivity and inclusivity by including models with various body shapes and skin tones to flaunt her collection.
Intricate embroidery work has been used to enhance the beauty of the designer lehenga pieces in this collection. It portrays the age-old Indian tradition of moti and tiki weaving. Besides being an innovative and distinguished concept, Black in Vogue’s collection upholds the mesmerizing and rich legacy of Indian traditional handicrafts. Even the blouses are exclusively designed with Kasab Ari and Zari embroidery work.
The young designer promotes the cause of reviving and uplifting rural Indian textile handicrafts through her black bridal collection. Kanchankuntala says,” We want to empower the rural Indian artisans to keep their art alive and contribute to the ever-blooming fashion world.”
Kanchankuntala has an excellent portfolio when it comes to fashion design. Her work has been celebrated across India due to its off-beat concepts and unique techniques.
