To top domestic & international destinations, Announce Durga Pujo Holiday Sale Carnivals/Bazaars in key cities
West Bengal and East India feature as key source markets for Thomas Cook India, India’s leading omnichannel travel services company and its Group Company, SOTC Travel. With the easing of travel/health restrictions, the Companies’ data reveals a 25% surge in demand for Durga Pujo holidays. To maximize on this strong potential, Thomas Cook & SOTC have launched a special Durga Pujo Holiday Sale with exclusive tours and attractive offers available across its retail outlets, portals, and at special consumer carnivals and bazaars organised in select cities across East India.
The Companies’ Durga Pujo Holidays have been thoughtfully created to showcase favourite locales of their Bengali clientele: Snighdo Sarathe Europe, Asadharan Italy, Uttom Spain, Wonders of Egypt, Singapore and Malaysia, Crazy Deal Thailand, Bali Delight, Andamaner Samudra Saikate, Kashmir,
Leh-Ladakh, etc. In addition, as Bengalis are keen to discover offbeat destinations and unique experiences, Swapner Iceland forms an exciting inclusion to the Durga Pujo special offer. In keeping with the exclusivity, customers get to enjoy special Bengali cuisine along with mithai/sandesh on select tours. To ensure added reassurance, the Durga Pujo group tours are accompanied by experienced Bengali speaking tour managers, who guide/assist customers throughout the tour – from departure in Kolkata to arrival back in Kolkata.
The Companies also offer air-inclusive tours with Vistara Getaways, Air Arabia Holidays, and Emirates. Holidays. Durga Pujo Special Offers*: Thomas Cook India and SOTC have announced attractive deals like Buy One Get One – Companion Free across India & International holidays; Early Bird offers; Travel Now Pay When You Return at Zero processing fee; Cash discounts and cashback offers; assured gifts on booking. To create awareness and accelerate demand for their Durga Pujo tours, Thomas Cook and SOTC has launched a marketing campaign across key English and Regional print publications, digital platforms, and via branding in Kolkata’s Metro trains.
The Companies have organized engaging Holiday Carnivals/Bazaars at key consumer catchments, including Kolkata, Patna, Bhubaneswar, and Guwahati. Travel Trends – West Bengal & East India Thomas Cook India and SOTC reveal insightful consumer behaviors & travel trends for the region: Strong Travel Demand: 25% increase in demand Vs. June/July. Interest for longer stays and appetite for increased travel spending (by approx. 20%) Preferred Destinations: 65% prefer International destinations; favourites include: Europe (Switzerland, France, Italy, Spain and Germany) Singapore, Thailand, Malaysia, Indonesia, Egypt, and Iceland; also Australia 35% prefer Domestic holidays – Kashmir, Leh-Ladakh, Himachal, Kerala, Andamans, Rajasthan Top Experiences: exploring unique history-culture-art of the destination; local sampling cuisine, cruises/ yachting; outdoor adventure like biking, hiking; water sports like diving, snorkeling, etc.Key segments driving demand: Customers from East India enjoy travelling with immediate/ multi-generational family (50%); millennials/group of friends-colleagues (25%); couples/DINKs (20%); solo (5%)
This article was shared with Prittle Prattle News as a Press Release.
