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Tanishq unveils Hues collection as it steps into natural gemstone jewellery category

April 9, 2026
Tanishq unveils Hues collection as it steps into natural gemstone jewellery category
Tanishq unveils Hues collection as it steps into natural gemstone jewellery category

Pelki Tshering, Chief Marketing Officer, Titan Company Limited, and Triptii Dimri highlight self expression through colour led Hues collection in new campaign

National, April 9, 2026: Tanishq has announced its entry into the natural gemstone jewellery category with the launch of its new collection Hues, supported by a campaign featuring Triptii Dimri.
The move marks a strategic expansion for the brand into a growing segment, centred on natural gemstones and design led offerings.

The campaign film presents jewellery as a form of self expression, where colour reflects individuality, mood, and personal style.
Set in a stylised environment, the narrative follows a visual transition from muted tones to vibrant colour, symbolising personal choice and expression.
The Hues collection is crafted in 18 karat gold and features natural gemstones including emeralds, amethysts, citrines, tourmalines, and tanzanites.

The designs incorporate techniques such as cabochon cuts, layering, and sculptural forms to create depth and movement in each piece.
Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said the launch reflects evolving consumer preferences, with increasing demand for jewellery that aligns with individual expression and design sensibilities.
Triptii Dimri said the collection reflects the idea of choosing jewellery based on mood and personal expression, making it relevant for both everyday wear and occasions.

The collection is positioned across multiple price points, starting from ₹30,000, with festive offers aligned with Akshaya Tritiya.
With this launch, Tanishq aims to strengthen its presence in contemporary jewellery while expanding into new design categories driven by evolving consumer preferences.
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