The campaign is inspired from real life scenarios of millennial mothers
Hyderabad, 4th May 2022: India’s leading premier fashion and beauty destination, Shoppers Stop, has launched their digital campaign #CoolMoms this Mother’s Day. This campaign focuses on the unexplored side of millennial mothers. It draws out their liberal, progressive, and open-minded side. The #CoolMoms campaign reflect how mothers inspire and encourage their children to be their true self. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role, to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide.
This digital film is based on multiple real-life situations that pushes the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late night video games, it leaves the child surprised with mother’s friendly, lighthearted, and cheerful side.
Speaking on the campaign, Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication, says, “The unconditional love by mothers is irreplaceable and invaluable. While the core theme of the day resonates with love and affection, this year we wanted to take the campaign a notch higher. The campaign draws inspiration from real life stories of moms, who are embracing their kids with an open mind and trying their best to connect with the new generation. Motivated by real life situations, the Cool Moms campaign, brings out the progressive relationship between a mother and child that has evolved with time. While mothers have been the epitome of compassion and care since time immemorial; today’s generation mothers are setting new benchmarks. They are empathetic, evolved, witty, and easygoing! All these are well-captured in the films conceptualized to showcase Cool Mom campaign.”
This Mother’s Day, say cheers to your cool mom with a perfect gift across multiple categories at Shoppers Stop such as watches, fragrances, bags, beauty, apparel and more! Shop from the coolest gifting range at the nearest store or from www.shoppersstop.com.
About Shoppers Stop Limited:
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in 48 Cities, the company also operates premium home concept stores (11 Stores), 130 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone, and Arcelia and 23 Airport doors, occupying an area of 4.5M sq. ft.
Shoppers Stop is home to one of the country’s longest running and most coveted loyalty program ‘First Citizen’. The company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brands diversified Omni channel offering spans over 500+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.
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