The ongoing trend of keeping healthy and maintaining wellness is paving way for Ayurvedic and herbal products to find a place in the personal care industry. This has also led to tight competition among the Ayurvedic product sellers in the market along with building opportunities for them to perform relentlessly in this space.
Leading FMCG Brands have already carved a niche in producing and selling herbal health products at a large scale and witnessed rapid growth as well. Mass brands generally educate the consumers about the benefits fetched from the herbal products through their promotions and advertisements.
These brands are also focusing on expansion and distribution of the forecasting period to increase penetration and reach.
The demand for Ayurvedic products for personal care
With the rising awareness of using ayurvedic products, production of the same is taking a high fly in India specially post-pandemic. Therefore, organic and herbal health supplements, and skin and hair care products are making a mark in society today as several organic brands have already gained popularity in the ayurvedic market. Popular D2C brands are fulfilling the demands of a huge section of consumers by delivering their needs at their door. On the other hand, leading beauty care brands are also contributing to the personal care industry by manufacturing Ayurvedic products. Natural ingredients like Shikakai, Amla, Almond, Heena, Reetha, Neem, Tulsi, Olive oil, and Aloe vera are again becoming an integral part of our day-to-day business and making the personal care industry shine brighter.
PM Narendra Modi has taken a big movement by promoting the Global AYUSH Investment and Innovation Summit. India will soon introduce the AYUSH mark, which will give authenticity to the quality AYUSH products of the country. This will give confidence to consumers of the world that they are purchasing quality AYUSH products.
Role of ayurvedic products in the personal care domain
It is predicted that the ayurvedic personal products market will grow at a rate of around 16.09% from 2021 to 2028. Therefore, strong growth in the Ayurvedic product market has been witnessed due to the increase in the awareness of the benefits fetched from ayurvedic medicines and personal care products. Since Ayurvedic products consist of natural ingredients, it is considered a suitable substitute for allopathy medicines. Natural and herbal ingredients like Aloe vera, Tulsi, Neem, etc. are proportionately used for manufacturing any Ayurvedic or herbal medicines and those come with no side effects. The adverse effects of allopathy medicines are helping the Ayurvedic industry to make a mark through the increased sale of herbal products. Again chemical-based personal products many times give unexpected diseases or disorders like skin allergies, musculoskeletal disorders, etc., and avoiding such issues can only be done through the usage of herbal products as medicines as well as personal care.
Going organically is also trending in many other aspects. The rise of environment-friendly packaging or organic farming is also an important transformation happening in society today as potential buyers and users are keen to buy these.
Market Scope of Ayurvedic products
Indian ayurvedic market to grow by 10% during 2019 -2024 and the ayurvedic personal products market is designed based on the nature of the end-users, product type, and the distribution channel. While researching and studying the market, it is important to understand the growth in the different segments. This helps in understanding the different growth factors prevailing in the market and formulating diverse strategies for identifying the core application areas and the difference in the target markets. While considering product type, the ayurvedic product’s market for personal usage is segmented into healthcare products, skincare, haircare, and oral care. And from the end-user’s point of view, the market is segmented according to the target audience like men, women, and children. All these Ayurvedic products are available at supermarkets, drug and retail stores, beauty salons and specialty stores, etc. Also, largely available online also now.
Therefore, the market for personal care products is observing a huge need for Ayurvedic and herbal products and it is slowly gaining a major mark on the global platform.