PF Flyers, the classic American sneaker brand, announces today that Lisa Lewis has joined the company as Chief Marketing Officer (CMO). Lewis will be responsible for relaunching the brand and establishing its position in the sneaker and lifestyle marketplace.
Lisa joins PF Flyers with more than 20 years of experience as a marketer and brand builder. She leads with a strong focus on creating engaging customer experiences that increase brand relevance.
“After an extensive search, we’ve finally found a marketing executive who I think is the perfect fit for our brand. Lisa’s industry experience is unmatched, and I’m very excited to see where we can take PF Flyers with her pioneering the marketing strategy,” said Kassia Davis, Executive Chairwoman and Owner of PF Flyers.