The Swedish beauty company says the products focus on hydration, barrier strength, and microbiome balance, reflecting the global shift toward ‘skinimalism’ Stockholm, September 2025 Swedish direct-selling beauty brand Oriflame has expanded its Optimals portfolio with the launch of the Hydra Radiance range, placing its bet on consumers who prefer pared-down but reliable skincare.The new line … Continue reading Oriflame Expands Optimals Line With Hydra Radiance Range, Aiming for Simple and Effective Skincare