Myntra adds Fashion Icon, Samantha’s fashion brand, ‘Saaki’ to its unmatched portfolio of celebrity-owned brands

Myntra adds Fashion Icon, Samantha's fashion brand, ‘Saaki’ to its unmatched portfolio of celebrity-owned brands
Myntra adds Fashion Icon, Samantha's fashion brand, ‘Saaki’ to its unmatched portfolio of celebrity-owned brands

Saaki’s women’s wear and kids wear range will be available on Myntra, with over ~200 options to choose from

Myntra on-boards renowned actor and style icon, Samantha Ruth Prabhu’s, brand, ‘Saaki’, an affordable and stylish women’s apparel label, adding to the prestigious list of celebrity-owned brands on the platform. Saaki, considered to be an extension of Samantha’s personal style, has the privilege of having her as the brand’s creative soul and driving force. The ensembles from Saaki offer indo-fusion outfits that are trans-seasonal, with functionality, timelessness and quality at its core and will be available on Myntra.

Saaki was launched in 2020 by Samantha and founded by former Miss India runner-up, Sushruthi Krishna under her brand banner – Merch Brands. It caters largely to the modern Indian women in the age group of 23-40 years. The brand’s extensive collection across categories, including collaborative ranges and promotions from celebrities and leading fashion influencers, have contributed immensely to Saaki’s growth. Saaki is offering women’s wear and kids wear ranges on Myntra, with over 200 options that include kurtas, kurta sets, dresses and trousers, at a pocket-friendly price range of INR 1200-1800.

Myntra being one of India’s most trusted and preferred shopping destinations for consumers, including Gen Z and Millennials, is well poised to drive conversations and create meaningful engagements, while also allowing its deep customer base to access Saaki. In addition, Myntra’s social commerce verticals, M-Live and M-Studio, that have revolutionized the e-commerce space in terms of user engagement, are well-placed to get access to a thriving cohort of Gen-Z, millennial consumers and build lasting relationships between the platform and the brand.

Talking about her association with Myntra, fashion icon Samantha said, “Saaki has been my dream project for a very long time, and both Sushruthi and myself have worked to see this to fruition. Saaki is a community of modern independent women and is for those who celebrate each other, respect each other, cheer their strengths and differences and let their individuality shine through. For an emerging modern Indian fashion brand, I am confident that the association with Myntra will be a game-changer and I look forward to seeing it become a part of Myntra’s growing community of shoppers and influencers.”

This article was shared with Prittle Prattle News as a Press Release.

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