Lifestyle

Mrs. Ritu Bajoria: Jewel in the crown

Where there is a woman, there is Magic....

A jewel is more than just an ornament. It is a precious adornment and a statement of magnificence and beauty for the wearer and a testament of the maker’s creative genius.

One such name that has seen generations of jewelers mesmerize patrons with their breathtaking creations is Virrayaa Jewellery, whose time-honored dedication to excellence has not surprisingly led to new benchmarks under its present proprietor and designer, Mrs Ritu Bajoria.

On Her Journey: “Married into a family of jewellery enthusiasts and aficionados, I drew sagacity from my mother-in-law, Mrs Prabha Bajoria, who had orbited the brand, ‘Vasundhara Fine Jewellery’ in 2002 which was rechristened to ‘Virrayaa Jewellery’, in the year 2021.

Virrayaa Jewellery has firmly established its presence in Kolkata and has earned global fame, with happy customers”.Ritu firmly believes that jewellery is so much more than just a fashion statement and as she rightly says, “Jewellery is intricately woven into our lives, our special moments, as an expression of our unique style and personality.”

‘Virrayaa Jewellery’ boasts of an extensive range of heritage and timeless pieces with the pivot being, Polki and Jadau. From bridal necklaces, earrings and mangitka/mathapatti to bangles, hathphools, bracelets, bangdis, patlas and even polki designed tennis bracelets – the brand has proudly established every cornerstone of creativity, pertaining to jewellery and gems.
Indian in soul, yet extremely global in appeal, each of Ritu’s creation is rooted in tradition, yet has an air of modernity. It is her prowess in creating showstoppers into wearable art that makes her stand out from other jewellery designers.
Ritu has triumphantly carved a world that is future primitive, reflected through sculpture-like jewellery pieces with a sense of infinity and rhythm. Changing the face of the quintessential jewellery segment, merging indigenous Indian construction and elaborate techniques with her idea of the future, her innovations strike a perfect balance between opulence and elegance.

This article was shared with Prittle Prattle News as a Press Release by PRNewswire

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