Modern picnic announces launch on Saks fifth avenue E-Commerce
The high-end lunchbox brand is now available at the luxury retailer, including one exclusive product
Modern Picnic, the chic, functional, and sustainable lunchbox brand announces the launch on Saks Fifth Avenue e-commerce platform. This modern reinvention of the traditional lunchbox has grown into a multi-million-dollar business since founder and CEO Ali Kaminetsky launched in 2018.
After the brand’s successful launch of The Backpack last month, Saks Fifth Avenue is also retailing an exclusive cream colorway with all products ranging in price from $59 – $250.
This launch represents the next step in Modern Picnic’s mission to provide an alternative to the traditional, outdated lunchbox to empower women to look and feel their best.
Modern Picnic knows that the working woman does not compromise style for function and all products are specifically designed with that in mind. With an insulated interior and a sleek vegan leather exterior, Modern Picnic is encouraging women to ditch the paper or plastic bags typically used to carry food, and instead opt for beautiful, functional, reusable alternatives.
Available in six styles – The Snacker, The Mini, The Luncher, The Large Luncher, The Backpack, and The Tote – each product has a classic design to effortlessly fit into most women’s wardrobe. The innovative bags include design details with intention such as an outside pocket, interior slots for silverware, a removeable cross body strap, signature gold hardware, magnetic closure, and The Backpack also includes a laptop sleeve.
“Modern Picnic understands the importance of developing quality products that people love and we’re excited for this partnership with Saks Fifth Avenue to expand our audience and further engage and connect with our consumers.” says Founder + CEO Ali Kaminetsky.
Today, the brand has roots in charity, women’s empowerment, and is committed to creating innovative, multifunctional products.
Modern Picnic has garnered the support of advisors and investors including Alexandra Wilson (Co-Founder Gilt and Glamsquad), Michelle Grant (Founder, Lively), Monica Royer (Founder, Monica + Andy), Adam Schoenberg (Co-Founder, Hook & Albert), Michael Cline (Founder, Fandango), and NJ Falk (Manager Partner, APL).
The brand is also backed by strategic brand partners such as American Express, S’well and Hungryroot.
In an effort to provide working women with a faster, cheaper, and healthier way to carry lunch, Modern Picnic is committed to impacting the community and creating products for women, made by women.