Rajat Jain, Co founder and Chief Executive Officer, Kimirica, and Kimi Jain, Co founder and Head of Brand Experience, Kimirica, say the Netflix collaboration reflects a shift toward deeper cultural partnerships Kimirica has entered a fragrance led cultural collaboration with Netflix and Shondaland’s globally popular series Bridgerton, signalling a deeper, more considered approach to pop … Continue reading Fragrance Becomes the Medium as Kimirica Interprets Bridgerton Through Design and Ritual