KAI India, the Indian arm of Japan’s iconic brand KAI, which makes a wide range of beauty and kitchenware products such as knives, razors, and scissors.
KAI India has launched a 60-day #HANDSON campaign for the KAI Beauty Women Razor in Delhi-NCR and Bangalore in an innovative way to engage directly with customers.
The #HANDSON campaign aims to provide customers with a first-hand experience of high-quality premium Japanese products.
KAI India will sample more than 1,00,000 products in colleges, corporate offices, residential societies, modern trade retail chain stores, and general trade stores.
Customers will be provided free makeover sessions and personal grooming tips as a part of the #HANDSON campaign.
“At KAI, consumer experience and delight are the topmost priority. As we grow and launch more products, we want to engage personally with consumers and understand their wants. Engaging directly through the ongoing #HANDSON campaign is helping us get feedback from many consumers, allowing us to design products accordingly. We are thankful to our consumers for the overwhelming response to the campaign,”
Rajesh U Pandya, Managing Director, KAI India.
