Ekta Gupta Dutta, Head of Marketing at BIBA, said the campaign highlights how everyday terms such as lady pilot and lady judge subtly frame women’s achievements as exceptions. National, March 06, 2026: A new Women’s Day campaign released by Indian fashion brand BIBA is drawing attention to how everyday language can reinforce subtle gender bias … Continue reading Gendered Professional Labels Come Under Scrutiny in BIBA Ek Aasmaan Women’s Day Film