‘Be the same or Be W’ is the new mantra this festive season – India’s leading fashion brand W launches a new campaign for its festive collection

‘Be the same or Be W’ urges women to stand out from the crowd this festive season.
The campaign inspires them to slay in style with W’s festive collection.

India’s leading women’s fashion brand – W, launched a mega-campaign, ‘Be the Same or Be W,’ showcasing its latest collection for the festive season. Carefully targeted toward W’s fashion-first audience, the campaign positions W as a go-to festive wear brand for women who believe in standing out instead of blending in.

The digital-first campaign showcases distinct head-to-toe looks for various occasions that make a W woman look differentiated in every setting. With this campaign, W is reaching out to all women out there and asking them to choose different, look different and celebrate being different.

W’s stylish Festive‘22 collection offers unique festive-fusion styles for the contemporary Indian woman. It features an exquisite Insta Saree – a one-piece modern avatar of the traditional saree for those who love to wear a saree but want it to be hassle-free; Duo Dress – a fusion dress with a layered jacket or attached top for that edge around festivities and Kimono Jumpsuit – an all-in-one ensemble with a versatile silhouette that blends fashion with functionality and is fit to wear for any occasion. The festive collection comes in vibrant hues of blues, reds, greens, pinks, and earthy tones of greys.

Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co Ltd., said, “At W, we have always drawn insights from our consumers’ aspirations. This strategy has not only allowed us to be ahead of the fashion curve but also created industry-leading styles that elevate occasion dressing. ‘Be the Same or Be W’ is a testament to our constant product innovation. This campaign is for the quintessential W woman, who believes in starting a trend instead of following one.”

The specially curated Festive Collection also includes offerings from W’s new categories – Footwear, Cosmetics, and Jewellery. W foot-apparel collection has been exclusively crafted for the festive season, keeping comfort and styling in mind. W Beauty is a vegan and cruelty-free make-up range that lasts long and has the benefits of skincare. The VITA enriched make-up line comes with the goodness of vitamins A, E, and C, which locks the moisture for comfortable all-day wear. W Jewel wear is a range of fashion jewelry that goes well with Indian as well as western attires. It completes the look with minimal, contemporary styles across earrings, neck pieces, bracelets & rings. The collection is designed to perfectly align with the apparel and offer a complete look for festive occasions.

The complete collection is available at exclusive W outlets and, in addition to large format stores, multi-brand outlets, and online retailers.

About W
W by TCNS Clothing Co. Ltd. is a mirror for the new-age Indian woman who is rooted at home and taking on the world with panache, playing a myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urban yet comfortable form. It is a brand that provides contemporary Indian wear for working women and homemakers and believes in delivering design functionality with mix n match combinations.

About TCNS
TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets, and retail a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets, and accessories that cater to a wide variety of wardrobe requirements of Indian women, including everyday wear, casual wear, work wear, and occasion wear. It sells its products across India and through multiple distribution channels. As of June 30th, 2022, it sold its products through 616 exclusive brand outlets, 2422 large format store outlets, and 1098 multi-brand outlets located in 29 states and two union territories in India. It also sells its products through exclusive brand outlets in Nepal, Mauritius, and Sri Lanka. In addition, it sells its products through its own website and online retailers.

This article was shared with Prittle Prattle News as a Press Release.
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