Multi-feature in-flight experience hub, ‘AirFlix’ Bringing the power of the Cloud 36,000 feet in the sky to offer contextual in-flight experiences for guests
AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox to launch a first-of-its-kind in-flight experience hub, ‘AirFlix.’
An innovative solution for digital access in the skies, ‘AirFlix’ is available across the airline’s fleet.
Offering a value proposition unique to Indian skies, ‘AirFlix’ provides over 6,000 hours of high-resolution content, enabling access to 1,000+ International and Indian movies, short movies, and 1,500+ web series episodes, enabling guests to stream buffer-free content from OTT Apps.
‘AirFlix’ is powered by the patented Cloud Fragment technology developed by Sugarbox to provide fliers with digital access mimicking the internet experience, even without in- flight connectivity. ‘AirFlix’ is integrated and operates in sync with AirAsia India’s in-flight
The ancillary platform enables customers to browse the menu and place orders using their devices.
With a speed of up to 1Gbps and storage capacity of 8TB, ‘AirFlix’ offers a host of customized options, including Games, Ed-tech content, News articles, Music, E-commerce, and much more. Guests can connect to ‘AirFlix’ by visiting www.airflix.airasia.co.in on their smartphones, tablet PCs, or laptops.
Talking about the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India said, ” We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and a more diverse range of captivating content and a elevated user experience.
We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalized experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”
” We are delighted to partner with AirAsia India on their journey to revolutionize the flying experience with ‘AirFlix.’ This is a first-of-its-kind initiative globally, where we are bringing the power of the Cloud to aircraft using Sugarbox’s patented Cloud Fragment technology.Speaking about the collaboration, Rohit Paranjpe, Co-founder & CEO of Sugarbox, expressed,