AirAsia India partners with Sugarbox to launch ‘first in the world’

Multi-feature in-flight experience hub, ‘AirFlix’ Bringing the power of the Cloud 36,000 feet in the sky to offer contextual in-flight experiences for guests

AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox to launch a first-of-its-kind in-flight experience hub, ‘AirFlix.’

An innovative solution for digital access in the skies, ‘AirFlix’ is available across the airline’s fleet.

Offering a value proposition unique to Indian skies, ‘AirFlix’ provides over 6,000 hours of high-resolution content, enabling access to 1,000+ International and Indian movies, short movies, and 1,500+ web series episodes, enabling guests to stream buffer-free content from OTT Apps.

‘AirFlix’ is powered by the patented Cloud Fragment technology developed by Sugarbox to provide fliers with digital access mimicking the internet experience, even without in- flight connectivity. ‘AirFlix’ is integrated and operates in sync with AirAsia India’s in-flight

The ancillary platform enables customers to browse the menu and place orders using their devices.

With a speed of up to 1Gbps and storage capacity of 8TB, ‘AirFlix’ offers a host of customized options, including Games, Ed-tech content, News articles, Music, E-commerce, and much more. Guests can connect to ‘AirFlix’ by visiting on their smartphones, tablet PCs, or laptops.

Talking about the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India said, ” We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and a more diverse range of captivating content and a elevated user experience.

We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalized experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”

” We are delighted to partner with AirAsia India on their journey to revolutionize the flying experience with ‘AirFlix.’ This is a first-of-its-kind initiative globally, where we are bringing the power of the Cloud to aircraft using Sugarbox’s patented Cloud Fragment technology.
Speaking about the collaboration, Rohit Paranjpe, Co-founder & CEO of Sugarbox, expressed,
It enables ‘AirFlix’ to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts, and In-flight F& B ordering. This is the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited about what’s to come for ‘AirFlix’ and eager for fliers to start experiencing it.”
Experience the #FunOfFlying with ‘AirFlix,’ 36,000 feet in the air. For more information
on AirFlix, visit
This article was shared with Prittle Prattle News as a Press Release.
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